# Shuren Zhang > Soft Goods Engineer | Industrial Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/shuren Hello! I'm Shuren Zhang. While I was attending college in Beijing, I became obsessed with backpacking and spent all of my free time in the mountains of my hometown. Backpacking challenged my mind and filled my world with beauty. After receiving my first degree in Product Design, I worked for a consultancy and then joined Toread, the largest Chinese outdoor equipment company. Research, planning and first-hand use of the equipment, allowed me to deeply understand the user experience and blend my knowledge in both business and design. I love coming up with new ideas and making innovative products. Through prototyping and 3D modeling I craft both hard and soft goods in practical ways that illustrate my concepts, allowing me to make critical improvements and inspire further ideation. When I combine my love for the outdoors and active lifestyles with product design and thinking, I am exactly where I want to be. ## Work Experience ### Soft Goods Engineer @ Mizuho OSI Jan 2023 – Present | Union City, CA ### Staff Industrial Designer @ Techtronic Industries - TTI Jan 2021 – Jan 2022 | Greenville-Spartanburg-Anderson, South Carolina Area Recruited to design new generations of RIDGID’s cordless power tools: Jigsaw, High-temperature glue gun, and Battery+AC hybrid powered 18“ drum fan. Main tasks included participating in user research and optimizing products' aesthetics and ergonomics by ideation, illustration, CAD, and prototyping. Recruited and instructed interns. —Participated in making next-generation RIDGID's visual brand language. —Created visual images and renderings of new products for the Project management presentation to Home Depot. —Cooperated with engineers and tooling team to finalize CAD and review factory samples. ### Independent Contract Industrial Designer @ Zhang Industrial Design Jan 2020 – Jan 2021 | Orange County, California, United States Provide industrial design services and training. Assignments included: Thrive Consulting LLC – Participated in consultancy for Clorox Co. Main tasks included designing new products for Spectracide Bugstop. —Retail Amazon Seller: Provided graphic design and photographs for store listings. —Tutor Services: Trained high school students in 3D design and assisted with the development of portfolios. ### Senior Product Designer @ Ergobaby Jan 2019 – Jan 2020 | Greater Los Angeles Area Recruited to design the new generations of Omni 360 and Adapt. Main tasks included defining the product, searching materials, and improving UX by optimizing the technology, prototyping, pattern making, and introducing samples to factories. Researched trends and developed hardware. —Solved some of the toughest challenges for the new generations of Ergobaby’s Omni 360 and Adapt. Created designs that improved the usability of these products and researched materials to give products better breathability and comfort. —Implemented sketch review to improve visual communication before pattern making and prototypes. This helped decision making and organized the ideation process. —Built the product that serves as the benchmark for factories to make samples for Ergobaby. —Improved the UX baby carrier by collaborating with Woojin Plastic, an Ergobaby supplier, to redesign the buckle. ### Industrial Designer @ SHELL STAR, INC., LOGIWORK Jan 2018 – Jan 2019 | Orange County, California Area Managed product design for an entire line of travel backpacks for the launch of the Kneet brand. Daily tasks included product ideation sketches, illustrating the concepts, and crafting prototypes. Designed wellness products for Safrlife. —As the sole soft goods designer on the team, created a design that built the entire travel bag line. Worked closely with the company president to define the brand and its product categories. —Supported growth of the parent company and its numerous sub-brands as a soft goods and hard goods designer. ### Adidas Bag Design Freelance @ adidas Jan 2018 – Jan 2018 | Greater Los Angeles Area Hired to design a fitness bag for the active female market. Completed a three-week project that included ideation refinement, visual communica- tion, basic sewing patterns, and prototypes. —Created patterns and prototypes to support product research and illustration of the initial concept. —Leveraged the properties of advanced materials provided by Adidas to create an exciting new product. ### Digital and Physical Model Maker Internship @ coarse Jan 2016 – Jan 2017 | 2940 Denby Avenue, Los Angeles, CA 90039, USA Created digital and physical models. Fabrication included: CAD, woodworking, metalworking, silicone molding, resin casting, and surface finishing. —Utilized SolidWorks to assist manager with complicated computer aided design. —Increased knowledge level in model making, surface finishing, and workshop organization. ### Supervisor of project management/Backpack designer @ Beijing Toread Outdoor Products Co., Ltd. Jan 2012 – Jan 2014 | 6 Zhichun Rd, Haidian Qu, Beijing, China Planned and researched outdoor equipment. Designed backpacks part-time. Promoted to supervisor in 2014, tasked with researching and planning equipment and footwear, leading to expertise in the Chinese outdoor equipment market and outdoor gear from all over the world. As a designer, analyzed sales data and made plans and worksheets. —Leveraged product design background to bring insights and design thinking into planning and research. —Gained a vast amount of experience in data analysis, marketing, and brand storytelling. ## Education ### Bachelor’s Degree in Industrial and Product Design ArtCenter College of Design ### Bachelor's degree in Industrial and Product Design Beijing University of Technology ### Sewing Machine Training The Brown Buffalo, Bag Making Workshop ## Contact & Social - LinkedIn: https://linkedin.com/in/shurenzhang - Portfolio: https://www.shurenzhang.net --- Source: https://flows.cv/shuren JSON Resume: https://flows.cv/shuren/resume.json Last updated: 2026-04-13