Independently completed 70% of product features and a new design system, expanding the customer base to over 50 notable companies and increasing revenue by around 400%. Manage end-to-end user experience design, collaborating across teams and using data analytics to refine the design system and improve engagement and conversion rates.

Established QIMU Design, a design studio specializing in product design, UX/UI design, and user-centered innovation with a global presence in New York and Hangzhou. Led the design and development of award-winning projects recognized by iF DESIGN AWARD, UX Design Awards, K-Design Award, MUSE Creative Awards, Creative Communication Award (C2A), and more.

Completed seven independent projects, primarily designing websites, e-commerce platforms, and internal backend systems. Created unified visual style guides and collaborated across departments to deliver design solutions that met technical and marketing requirements.

Led the design of TorchUI, the NYU Engage backend system, and an AR interactive map to provide intuitive design references, optimized membership management, and enhanced campus exploration. Conducted user interviews and analysis to identify pain points, delivering consistent, intuitive designs across web and mobile platforms.