# Shweta D.

> Strategic Product Designer: 10+ Years Transforming User Experiences

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shwetad

Strategic Senior Product Designer with a background in cognitive science, driving data-informed design decisions. Redesigned platform's onboarding process, resulting in a 25% increase in user retention. Skilled in behavioral analytics, design thinking, and accessibility standards, with experience leading remote design teams across multiple time zones.

## Work Experience
### Product Designer | Design Consultant @ Yellow dahlia designs
Jan 2018 – Present
*Open for collaboration*

Brand Bible Development – Establishing comprehensive brand guidelines, including logo usage, typography, design layouts, and overall visual identity to ensure consistency across all brand communications.

Communication & Marketing Strategy – Developing a strong digital presence through social media, conceptualizing and executing brand-aligned campaigns, and designing and building websites that effectively communicate the brand’s vision and business objectives.

Brand Enhancement & Collaborations – Identifying and partnering with industry-relevant talent to create impactful campaigns that elevate brand recognition and engagement.

Contact for more details.

### Senior UX/UI Designer | Design Manager @ Orchestro AI
Jan 2024 – Jan 2025

### Design Consultant @ The Shttr Project
Jan 2023 – Jan 2023

### Lead UX/UI Designer @ Recyclops
Jan 2021 – Jan 2022 | San Jose, California, United States

### Teaching Assistant @ University of Waterloo
Jan 2021 – Jan 2021
Digital Experience Innovation - Master of Digital Experience Innovation (MDEI)

### UX/UI Designer (Contract) @ Walgreens
Jan 2019 – Jan 2020 | California, United States

### UX/UI Designer @ Hexaware Technologies
Jan 2015 – Jan 2018 | India

### Design Consultant @ Panodrama Events
Jan 2013 – Jan 2018 | India

### Information Technology Engineer @ HCL Enterprise
Jan 2011 – Jan 2013


## Education
### Master of Digital Experience Innovation(MDEI) in Human Computer Interaction
University of Waterloo
Jan 2022 – Jan 2023

### User Experience and Web Design
UCSC Silicon Valley Extension
Jan 2019 – Jan 2020

### Bachelor of Technology - BTech in Computer Science Engineering
Punjab Technical University
Jan 2007 – Jan 2011


## Contact & Social
- LinkedIn: https://linkedin.com/in/shweta-d-959baa1b7

---
Source: https://flows.cv/shwetad
JSON Resume: https://flows.cv/shwetad/resume.json
Last updated: 2026-03-25