# Shweta Immel > Director of Experience Design | Designing the Future of Digital Health & Patient Engagement Experiences | Human-Centered Experience Design Leader | Enhancing Patient & Provider Experiences with UX, Design Thinking & AI Location: San Francisco Bay Area, United States Profile: https://flows.cv/shwetaimmel I am a UI/UX Visual Designer with a passion for creating delightful, simple, meaningful and intuitive experiences by empathizing with the customer and understanding customer problems. I have successfully designed and launched several apps, desktop products and responsive sites. Skills: Global and cross functional team collaborator • Clear and articulate communicator • Customer focussed problem solver with a positive attitude • Efficient and agile • Self sufficient and efficient time and task manager • Innovation driven and continuous learner • Experience working and building design systems, user stories, sketches, data visualization, wireframes and prototypes • Agile and lean UX designer. Tools: Sketch, Adobe XD, InVision, Zeplin, Adobe Creative Suite, Gainsight PX, Google Analytics, Hotjar Jira/Confluence, Asana, Basecamp SurveyMonkey, Miro board. In my past life, i have had 20+ years of digital and traditional advertising experience helping global brands find effective ways to interact with their customers. I have lead creative teams on many digital marketing initiatives for companies like Intel, IBM, Lenovo, Microsoft, HP, Heineken, LG electronics, Dice.com, Amgen, AbbVie, Genentech, Sanofi, General Mills, L'Oreal Biolage, Capgemini and Delta Air Lines to name a few. ## Work Experience ### Director, Experience Design @ VML HEALTH Jan 2024 – Present | San Francisco Bay Area ### Creative Director @ VML HEALTH Jan 2021 – Jan 2024 | San Francisco, California, United States About VMLY&R Health: A full service, integrated global health communications agency. Creating Connected Brands and experiences that make science meaningful. The fastest growing top ranking global agency in the MM+M Top 100. My experience: • Creative Director overseeing a leading rare disease AOR account. • Building branding, developing and launching campaigns for DTC and HCP audience. • Overseeing launch of new indications across all channels digital and print. • Overseeing a team of designers and associate design directors. ### Product Design Lead @ atEvent Jan 2017 – Jan 2021 | San Francisco Bay Area • Leading design projects and across the entire product lifecycle. • Conducted usability tests and design sprints • I use data and metrics to inform design and product decisions • Breaking down design and customer problems into user stories & actionable chunks to solve with clarity. • Prioritizing projects and time management based on sprints and releases • Partnering and collaborating closely with global engineering, product, and business teams to find delightful but practical solutions to design challenges. • Leading the Product Design and Marketing Design teams. • Launched iOS and Android atEvent app. atEvent is one lead capture solution for all your events. Scan, check in or enter leads anywhere around the event, add custom qualifiers and sync to your MA/CRM. Pick up the right signals from prospects on the event floor and then quickly and seamlessly deliver relevant, contextual information to your sales team so they can continue the conversation where it left off. Optimize event performance, accelerate your pipeline and drive ROI. ### Senior Visual Designer @ Iron Horse Jan 2017 – Jan 2021 | San Francisco Bay Area ### Art Director (Product Designer) • eCommerce @ Hanna Andersson Jan 2016 – Jan 2017 | Portland, Oregon Area • As a UI/UX design Lead/Art Director I redesigned the ecommerce site to make it mobile responsive and migrate the ecommerce engine to Salesforce Commerce cloud (Demandware). • Managed the Digital ecommerce design team • Created the design system and visual aesthetic of the online brand and site on desktop, mobile & tablet • Collaborated with stakeholders and strengthened communication cross-department. Improved creative processes ### Associate Creative Director @ Palo Alto Networks Jan 2016 – Jan 2016 | United States • Created engaging brand campaigns and marketing tactics through channels like print, digital display, direct email and landing pages for all stages of customer funnel: awareness, familiarity, consideration, purchase and retention. • Collaborated with cross functional teams including tech-dev, sales and customer success. ### Creative Director @ Eveo Jan 2012 – Jan 2016 | San Francisco • Managed the Creative & Product Design team in successfully developing digital tactics including iOS and Android mobile apps, responsive websites, and CRM programs. • Created and launched multiple mobile apps in the app store and responsive site. • Deeply involved in hands-on rapid prototyping and user testing. • Collaborated with global creative teams and helped account management in scoping, estimates, and proposals. • Represented the creative team to build new client relationships and win new business • Clients included Genentech, Amgen, AbbVie, Jazz Pharmaceuticals, and numerous oncology and rare diseases pharmaceutical companies. ### Senior Art Director @ Giant Creative Strategy Jan 2012 – Jan 2012 | San Francisco • Designed brand and social campaigns, responsive launch sites, patient and HCP materials for the launch of oncology drug Xtandi by Astellas and Medivation Pharma. ### Sr. Visual Designer - Freelance @ R/GA Jan 2012 – Jan 2012 | San Francisco Clients: Microsoft Windows 8 Launch • Provided creative direction, design, and concepts ideation on a global launch of Microsoft software and services. ### Art Director @ Reputation.com Jan 2011 – Jan 2012 | Redwood City, CA • Lead re-branding of reputation.com, provided strategic thinking, and creative insights to marketing and product development of site’s offerings. Helped formulate messaging, retention, and acquisition tactics through prototyping and user testing of the brand creative. ### Designer/Content Developer Freelance @ Adobe Systems Jan 2011 – Jan 2011 • Provided design, art direction and creative support for global teams developing Adobe Photoshop Elements, Adobe Premiere Elements, and photoshop.com site. ### Art Director @ Heartbeat Ideas Jan 2010 – Jan 2011 • Lead creative on the re-branding efforts for Crohnsandme.com, a social platform for Crohns patient to get help and support. Deeply involved in creating branded and unbranded responsive sites and mobile apps. + Cimzia RA- branded and unbranded website and visual design + Cimzia Crohn's - branded and unbranded website design and visual design + Cimzia RA and CD - mobile app design ### Art Director @ Publicis Modem Jan 2007 – Jan 2009 Art Director and Lead creative on digital campaigns for a variety of clients. + Delta Airlines - web design + Heineken - web and visual design and interactive campaign concepts. + LG - Pitch work, concepts and design, interactive campaign concepts. + Marriott - web design and online media campaign design + Dice - website and visual design, online media campaign design, OOH, print ads and collateral design + Ambien CR - branded and unbranded website and visual design, concepts, online media campaign design, desktop apps, mobile app design + Biolage - website design and microsite visual design, print ads and collateral design + Pentacel - website and visual design ### Art Director @ WPP - YrBrands - Wunderman Jan 2006 – Jan 2007 ### Art Director @ OgilvyOne Jan 2004 – Jan 2006 ## Education ### MFA in Interactive Design Game Development Savannah College of Art and Design Jan 2000 – Jan 2002 ### MA in Art & Painting Shreemati Nathibai Damodar Thackersey Women's University Jan 1998 – Jan 2000 ### Associate in Computer Art, MultiMedia. Savitribai Phule Pune University Jan 1998 – Jan 1999 ### Bcom in Bachelors in Business, Marketing, Auditing, Corporate Law Brihan Maharashtra College of Commerce Jan 1994 – Jan 1998 ### karnatak high school ## Contact & Social - LinkedIn: https://www.linkedin.com/in/shwetaoke - Website: https://shweta.squarespace.com/ --- Source: https://flows.cv/shwetaimmel JSON Resume: https://flows.cv/shwetaimmel/resume.json Last updated: 2026-04-07