# Sia Li > Staff Product Designer at FIS | Fintech Location: San Francisco Bay Area, United States Profile: https://flows.cv/sia Hi👋! I’m Sia Li, a Product Designer and catexplorer mom based in the sunny Bay Area. I love rolling up my sleeves and crafting and collaborating with others at every stage. And when I'm not in the design world you'll likely find me adventuring with my chonky cats or seeking the nearest Philz coffee shop ☕️. Strong opinions, loosely held are words I live by. I will also bring the following to the team: • 🌞 Positive and bubbly energy • 🇩🇪 Bit of German traits. Why is the quality of products made in Germany so high? Because the Germans are hardworking, efficient and disciplined. • 💕A H.E.A.R.T. -- Humble, Empathetic, Adaptable, Remarkable, Transparent My Email: sia.lixy@gmail.com ## Work Experience ### Staff Product Designer @ FIS Jan 2024 – Present Making finance safer and more accessible for everyone, everywhere—through agentic AI and a revolution in the payment and loyalty industry. ✨💰 ### Senior Product Designer @ Ampla Jan 2022 – Jan 2024 Led design projects across 5 product teams within the B2B Fintech sector for CPG (Banking, Capital, Cards, AP, AR), driving engagement and profitability through data-driven decisions. Led email redesign and service provider enhancements to elevate visibility and scalability for customer communications. Integrated QA design testing for high-quality product launches, cultivated a collaborative design culture and participated in company rebranding. ### Product Designer @ NorthOne Business Banking Jan 2021 – Jan 2022 | San Francisco, California, United States Led design projects across 4 product teams in B2C Fintech space, serving small business owners (Core Banking & Payments, Acquisition, Onboarding, Risk & Identity). Conducted A/B tests to streamline onboarding, enhance KYC risk detection, and optimize money movement, reducing customer churn and improving visibility. Initiated team events to foster camaraderie and celebrate milestones, including product launches and holiday festivities. ### UI/UX Designer @ Ensu Jan 2020 – Jan 2021 | San Francisco, California Led redesign of Ensu mobile app as sole designer, enabling young adults to gain music and mood insights and create playlists to alter emotional states with AI and Spotify’s API. • Led Mood and Music insights feature design, driving a 43% increase in app usage and re-engagement. Designed branding materials, logos, social media graphics, pitch decks, marketing collateral, and built the marketing website using Webflow. • Built prototypes for rapid usability testing, conducted user interviews, synthesized research, and performed competitive analysis. Played a key role in pre-launch stress testing. ### UI/UX Designer @ Restvo Jan 2019 – Jan 2020 | Oakland, California Designed various features for a church mentoring mobile app, including digital ocean, media upload, picker, and chat box interfaces. ### UI/UX, Visual Designer @ Cosme Hunt, Inc. Jan 2019 – Jan 2019 | San Francisco Bay Area Designed an intermittent fasting app for a client, as well as web banners, illustrations, motion graphics, a new company blog, social media content, makeup packaging boxes, and welcome cards. ### Freelance Designer @ Freelancing Jan 2018 – Jan 2019 | San Francisco Bay Area • Designed flyers, social media content and physical arts wall for the private school Xian Yun Academy of the Arts. • Designed visual graphics (Logos, Business Cards, Banners, Posters etc.) ### Middle/High school dance instructor @ San Francisco High School of the Arts Jan 2012 – Jan 2019 | San Francisco Bay Area I managed team of 5 teachers for the extended dance program and was a dance instructor/ choreographer for our full time middle/high school students. ### Dance Performer @ Shen Yun Performing Arts Jan 2006 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/sia-li - Website: https://siali-portfolio.webflow.io/ --- Source: https://flows.cv/sia JSON Resume: https://flows.cv/sia/resume.json Last updated: 2026-03-25