# Sia Banihashemi > Product Leader with a background in User Experience & Product Design Location: Danville, California, United States Profile: https://flows.cv/siabanihashemi I’m a Product leader with 20 years of experience creating products that people love. With a background in industrial design, my user centered approach allows me to break down and synthesize complex requirements into delightful user experiences. ## Work Experience ### Principal Product Manager @ Corel Corporation Jan 2022 – Present | San Francisco Bay Area Principal Product Manager for MindManager Cloud ### Senior Product Manager @ Corel Corporation Jan 2019 – Jan 2022 | San Francisco Bay Area MindManager Cloud Product Management ### Lead Product Designer @ Corel Corporation Jan 2018 – Jan 2022 | San Francisco Bay Area For Mindjet Mindmanager ### Senior Interaction Designer @ Mindjet Jan 2013 – Jan 2018 ### Senior Web Designer @ Tencent Jan 2008 – Jan 2013 Designed user interface, brand identity, visual style, and user experience for multiple websites, applications and games spanning the desktop, web, and mobile platforms earning excellent feedback from product users. Collaborated with executives, product managers, engineers, content managers, and researchers, to define product strategies. Documented and communicated design requirements to cross-functional team of engineers, artists, and executives in written and visual format including wireframes, mock-ups and user flows. Conducted user/customer research driving the user experience, user interface, and visual design. Completed production tasks including animation, and front end engineering using HTML, CSS, javascript, and jquery. Lead successful user experience improvements for live products targeting conversion (user funnel), engagement, retention, and monetization. ### Web and Graphic Designer @ Diablo Custom Publishing Jan 2005 – Jan 2008 Worked with creative director and notable companies including: Frito Lay, Comcast, Ling Ling, San Francisco Giants, Oakland A’s, Diablo Magazine, and The Home Builders Association of Northern California to design custom publications for their business. Directed art and design for several monthly and semi-annual brand magazines. Created detailed requirements and managed external vendor to launch and perform regular updates to the company website dcpubs.com. Reviewed internet products, conducted research, identified areas for improvement, and designed web templates and products based on the research. Collaborated with cross-functional team of photographers, advertisers, prepress technicians, project managers, account executives and other design staff to deliver final print products. Performed production tasks including page layout, graphic design, scanning art, sourcing art, creating mounted comps for client presentations, concept sketching, design of information graphics, vector illustrations, interface design, Flash mock-ups, front end engineering, and QA ### Web and Print Designer @ Joson Photo Jan 2005 – Jan 2006 Art Directed the Fotanical brand Created the Fotanical.com website from concept to completion, designed and programmed the user interface, animations, and special effects. Designed multiple advertisements according to advertiser specifications which appeared in periodicals such as Create magazine and The Black Book. Regularly updated the josonphoto.com portfolio website, and worked on other advertising projects as needed. ## Education ### MAIA in Industrial Arts San Francisco State University ### BA in Interdisciplinary Studies University of California, Berkeley ### Growth Series Reforge ### UX Week 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/sbanihashemi - Portfolio: http://www.siabanihashemi.com --- Source: https://flows.cv/siabanihashemi JSON Resume: https://flows.cv/siabanihashemi/resume.json Last updated: 2026-04-13