# Sid A.

> Senior UX Leadership @ Google | Sales Intelligence, Ads

Location: San Francisco, California, United States
Profile: https://flows.cv/sida

Leading consumer health and R&D teams at Fitbit. Previously led multiple teams in Ads.

## Work Experience
### Senior Staff UX Design Manager, Sales Intelligence, Ads @ Google
Jan 2025 – Present | Mountain View, California, United States

### Senior Staff UX Design Manager, Fitbit @ Google
Jan 2022 – Jan 2025 | Mountain View, California, United States
Led the design strategy and execution for Fitbit’s Personal Health Coach, a flagship GenAI product built on Google's Gemini models. Directed the teams behind 'Ask Health' and the 'Health Tab,' creating a conversational interface for wellness inquiries and a centralized hub for biometric insights. Successfully drove the product from concept to public preview, setting a new UX standard for AI-driven health monitoring and personalized user guidance.

### Senior Staff UX Design Manager, Ads @ Google
Jan 2021 – Jan 2022

### Staff UX Design Manager, Ads @ Google
Jan 2019 – Jan 2021 | Mountain View, California

### UX Design Manager, Ads @ Google
Jan 2017 – Jan 2019 | Mountain View, California, United States

### Head of Product Design @ Tact.ai
Jan 2014 – Jan 2017 | Redwood City, California
ABOUT:
Tact is an AI-powered digital assistant sales platform backed by Microsoft, Upfront, Accel, and Redpoint.

ROLE:
I led the product design efforts and managed a team of talented designers. While our core focus was on our product (Mobile Apps, Alexa, Cortana), we also actively supported branding efforts and our sales & marketing teams.

### Founder & Designer @ Havve
Jan 2013 – Jan 2015 | San Francisco
ABOUT:
Havve was founded to achieve a very ambitious mission - help categorize and document everything that people own & possess.

ROLE:
From ideation to conception, I led the product, design & business efforts. I also oversaw the development of the app and grew the team to 6 people. Havve launched in the App Store in early 2015.

### Principal Experience Designer @ Zazzle
Jan 2011 – Jan 2014
ABOUT:
The premier custom product marketplace, Zazzle connects a talented world of makers, artists, & designers with consumers.

ROLE:
As the principal, I led the overall vision and direction of experience design. Along with managing a team, I also helped launch the two most pivotal initiatives from the ground up - the MAX product experience and the native app suite.

### Senior User Experience Designer @ Art.com
Jan 2006 – Jan 2011
ABOUT:
With more than 12 million customers in 120 countries, Art.com Inc. is the world's largest online specialty retailer of high-quality wall art.

ROLE:
I spearheaded multiple key product initiatives where I played both the role of a product manager and the designer. I also ran and led the A/B testing efforts and was the point person for Tealeaf, a data analytics tool.

### Lead User Interface Engineer @ Bravisa
Jan 2005 – Jan 2006
ABOUT:
Bravisa was a free social commerce application that enables individuals and companies to monetize their web presence and social media assets.

ROLE:
I was the founding designer as well as the first UI engineer. I spent equal time designing and developing the web app.


## Education
### MA in Digital Media Arts & Technology
Michigan State University

### MS in Electrical and Computer Engineering
Michigan State University

### BE in Electrical Engineering
University of Madras


## Contact & Social
- LinkedIn: https://linkedin.com/in/aboutsid

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Source: https://flows.cv/sida
JSON Resume: https://flows.cv/sida/resume.json
Last updated: 2026-04-13