Working with the Growth team (specifically for Top of Funnel, Premium, and International consumer and enterprise products).

• Designed and shipped the 'Highlights' AI widget, translating utilized generative content into bite-sized user summaries. Scaled to 1 million iOS installs in two weeks.

• Created a scalable design system for AI-powered widgets, ensuring consistency in how the AI 'voice' appears across the ecosystem.

• Navigated technical constraints of LLMs to deliver low-latency, high-value content updates to the home screen.

• Led the end-to-end design for the Finance hub, utilizing GenAI to synthesize complex market data into user-facing content summaries.

• Partnered with cross-functional teams to improve the SEO guest experience, using AI-generated content to increase organic traffic and engagement.

I was responsible for designing multiple core product experiences:

• Led end-to-end design for critical Trust & Safety features (Data Breach Alerts, SOS), safeguarding 5M+ families. Translated complex security signals into clear, actionable interfaces, driving 4.62K trial sign-ups.

• Designed the Crash Detection and SOS experience, bridging complex backend sensor technology with a streamlined, high-stress user flow as part of a major Membership tier expansion.

• Redesigned the Safety Tab architecture to improve feature discovery, resulting in measurable lifts in app engagement and feature activations.

• Redesigned the Life360 Inbox experience to optimize the signal-to-noise ratio, ensuring users engaged with high-value communications and alerts.

• Defined the North Star product vision for the Driving vertical, utilizing storytelling and prototyping to align cross-functional teams on the strategic roadmap.

• Updated the user research infrastructure by launching a new Beta forum platform in partnership with Engineering, establishing direct feedback loops with user communities to accelerate iteration cycles.

• Designed the LG TV built-in Alexa Voice Services experience for 7 domains (Music, Knowledge, Personality, Weather, Smart Home, Shopping, and To-do list).

• Led UX/UI design for Blurb's first mobile photo book publishing app, which was featured by USA Today. The app's launch helped achieve a $600k FY17 revenue target and 125k downloads.

• Drove the UX/UI strategy for BookWright, Blurb's powerful Creation Tool used by 1.5M people per year, resulting in significant user engagement and book sales.

• Improved the ‘Getting Started’ onboarding experience for BookWright, increasing new book creation by 35%.