# Sid Bodalia > 🏳‍🌈 AI + Principal Experience Designer | Shaping User-Centric Products at Ex-Amazon, LinkedIn, NOOK, Life360 | Humanizing AI through high-craft design | Proud Ravenclaw Location: San Francisco, California, United States Profile: https://flows.cv/sidbodalia I am a Principal Product Designer with over a decade of experience, currently focused on defining the interaction patterns of the AI era. My background in Fine Arts and Filmmaking informs a 'high-craft' approach to design—I believe that in the age of AI, the nuance of the interface matters more than ever. I thrive in the ambiguity of 0-to-1 product development. Whether establishing 'High Craft' governance for AI pipelines at IQVIA or shipping GenAI features to 1M+ users at LinkedIn, I am a hands-on builder who prototypes rapidly to bridge the gap between complex model capabilities and human needs. I don’t just manage process; I partner with engineers to ship work that is intuitive, safe, and genuinely delightful. To see my work, please visit www.hellosid.com. ## Work Experience ### Principal Designer @ IQVIA Jan 2025 – Present | San Francisco Bay Area ### Senior Product Designer @ LinkedIn Jan 2024 – Jan 2024 | San Francisco Bay Area Working with the Growth team (specifically for Top of Funnel, Premium, and International consumer and enterprise products). • Designed and shipped the 'Highlights' AI widget, translating utilized generative content into bite-sized user summaries. Scaled to 1 million iOS installs in two weeks. • Created a scalable design system for AI-powered widgets, ensuring consistency in how the AI 'voice' appears across the ecosystem. • Navigated technical constraints of LLMs to deliver low-latency, high-value content updates to the home screen. • Led the end-to-end design for the Finance hub, utilizing GenAI to synthesize complex market data into user-facing content summaries. • Partnered with cross-functional teams to improve the SEO guest experience, using AI-generated content to increase organic traffic and engagement. ### Senior Product Designer II @ Life360 Jan 2019 – Jan 2024 | San Francisco Bay Area I was responsible for designing multiple core product experiences: • Led end-to-end design for critical Trust & Safety features (Data Breach Alerts, SOS), safeguarding 5M+ families. Translated complex security signals into clear, actionable interfaces, driving 4.62K trial sign-ups. • Designed the Crash Detection and SOS experience, bridging complex backend sensor technology with a streamlined, high-stress user flow as part of a major Membership tier expansion. • Redesigned the Safety Tab architecture to improve feature discovery, resulting in measurable lifts in app engagement and feature activations. • Redesigned the Life360 Inbox experience to optimize the signal-to-noise ratio, ensuring users engaged with high-value communications and alerts. • Defined the North Star product vision for the Driving vertical, utilizing storytelling and prototyping to align cross-functional teams on the strategic roadmap. • Updated the user research infrastructure by launching a new Beta forum platform in partnership with Engineering, establishing direct feedback loops with user communities to accelerate iteration cycles. ### Senior UX/UI Designer (Level 6) @ Amazon Jan 2018 – Jan 2019 | San Francisco, California • Designed the LG TV built-in Alexa Voice Services experience for 7 domains (Music, Knowledge, Personality, Weather, Smart Home, Shopping, and To-do list). ### Senior Product Designer @ Blurb Jan 2016 – Jan 2018 | San Francisco Bay Area • Led UX/UI design for Blurb's first mobile photo book publishing app, which was featured by USA Today. The app's launch helped achieve a $600k FY17 revenue target and 125k downloads. • Drove the UX/UI strategy for BookWright, Blurb's powerful Creation Tool used by 1.5M people per year, resulting in significant user engagement and book sales. • Improved the ‘Getting Started’ onboarding experience for BookWright, increasing new book creation by 35%. ### Senior Product Designer @ Fanpics Jan 2015 – Jan 2016 | Greater San Diego Area • Designed the core experience for Android and iOS Fanpics app. Partnered closely with the head of product to define new features. • Redesigned the Fanpics website to improve responsiveness and usability. • Collaborated with the marketing creative team to help grow our robotic camera technology from 0 to 5 NBA, NHL, and MLS teams. ### UX/UI Designer @ Barnes & Noble, Inc. Jan 2014 – Jan 2015 | Santa Clara, California • Led UX/UI design efforts for the NOOK GlowLight Plus. • UX/UI lead for B&N Readouts for iOS & Android NOOK Apps (Mobile & NOOK S2, NOOK Tab E, NOOK Tab 4). • Hands-on involvement with entire Android and iOS platform development cycle. From user interface customization to pixel–perfect layout deliverables. Including asset production and specs. • Collaborated closely with the UX Director, Product Manager, and Engineering team to align design strategies with product and business objectives. ### UX/UI and Visual Designer @ Malwarebytes Jan 2013 – Jan 2014 | San Francisco Bay Area • Led the UX/UI design for desktop applications and mobile apps. • Redesigned the corporate website and blog to enhance brand visibility and drive engagement with target audiences. • Directed and produced impactful product videos that effectively communicated product features and benefits to customers. • Created and managed compelling branding strategies for both consumer and enterprise products, leading to increased brand recognition and market penetration. • Developed visually appealing and informative product packaging, contributing to higher sales and customer acquisition. ### UX/UI Designer @ Sweetness Labs Jan 2012 – Jan 2014 | San Francisco Bay Area • Led UX/UI design for the core Sweetness app experience. • Designed and implemented a tablet kiosk experience for test pilots at Coffee Bean & Tea Leaf, Palo Alto Hotels, and Alaska Airlines, improving customer engagement and satisfaction. • Designed the Sweetness brand identity, resulting in increased brand recognition and market appeal. ### UX/UI Designer @ Qualcomm Jan 2012 – Jan 2012 | San Jose, CA • Designed web-based advertising products, including web pages, HTML email template designs, and both flat and animated web banners. • Designed, produced, and maintained marketing & sales collateral materials, including corporate identity packages, subscription-based magazine ads, brochures, and postcards. • Created microsite for corporate partners (Intel, United Airlines & UCLA Extension). ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design & Painting Maryland Institute College of Art Jan 2002 – Jan 2006 ### Associate's Degree in Film/Video and Photographic Arts Whistling Woods International Jan 2009 – Jan 2011 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/sidbodalia - Website: www.hellosid.com --- Source: https://flows.cv/sidbodalia JSON Resume: https://flows.cv/sidbodalia/resume.json Last updated: 2026-04-07