# Siddhant Shah > Design Lead for Multi-Modal Voice/Conversational AI at Roku Location: Santa Clara, California, United States Profile: https://flows.cv/siddhant I am a user experience designer and a relentless problem solver focusing on user interactions, design consistency, and cross-functional collaboration. I have 10 years of experience designing delightful and intuitive user experiences for some of the most complex technologies. I like to create experiences and systems that enable productivity, bridge gaps, and drive product vision ## Work Experience ### Sr. UX Product Designer, Multi-Modal Voice/Conversation AI @ Roku Inc. Jan 2021 – Present | San Jose, California, United States I shape the multimodal user experience for voice interactions on Roku devices. My role goes beyond designing the TV user interface, involving complex case logic and crafting intuitive pathways for a diverse range of voice commands. Leveraging AI and machine learning, I have spearheaded innovation and improved user interactions, ensuring Roku stays at the forefront of voice technology. Key projects include: • Voice HUDs 2.0: Designed advanced heads-up displays (HUDs) for TV text responses, confirmations, and app installations. • Voice Disambiguation: Developed solutions using machine learning to resolve ambiguities in voice commands for app launches, content selection, and IoT device control. • Voice for IoT: Created seamless voice interactions for smart home devices, including cameras, lights, and plugs. • Voice-Enabled Keyboards: Designed intuitive voice-enabled keyboards for TV inputs like search queries, email entries, passwords, PINs, and credit card details. • Voice Help Guide: Developed a comprehensive voice help guide accessible within TV settings. ### Lead User Experience Designer @ MobileIron Jan 2020 – Jan 2021 | San Francisco Bay Area • Design Lead for all mobile apps across platforms. • Building product design strategies with cross-functional teams. • Prioritizing UX initiatives with PMs, partnering with engineering leads and collaborating with customer-facing teams on a day-to-day basis. • Designed Threat Defense, Passwordless Sign-on, Enterprise App Store, Docs@Work, User Registration & Onboarding, and Notifications. • Hosted design thinking & customer research sessions. • Led the style guide project establishing a streamlined process for the designers ### Senior User Experience Designer - Mobile Apps @ MobileIron Jan 2017 – Jan 2020 | San Francisco Bay Area ### User Experience Designer @ Conga Jan 2016 – Jan 2017 | San Francisco Bay Area Originally Apttus, acquired by Conga later. • Designed 5 key products in an extremely fast-paced organization. • Intelligent Workflows and Approvals and Loyalty Program Builder designs were successfully used as POCs to get new customers. • Evangelized UX in this sales-driven company and helped ship our 1st Design System in less than 5 months. • Mentored junior designer working in India. • Awarded ‘Founders’ Commendation Award’ for outstanding performance in the training academy. ### User Experience Designer @ TiVo Jan 2014 – Jan 2016 | San Francisco Bay Area • Designed next-gen features for TiVo’s mobile apps consumed by millions of users like TV show details, Video player, and Advanced search. • Created a simple HTML/CSS web style guide for the engineering team. ### User Experience Design Intern @ TiVo Jan 2014 – Jan 2014 • Led the heuristic evaluation of competing products and weekly UX team discussions. ### Project Lead and Designer @Imagica @ Carnegie Mellon University Jan 2014 – Jan 2014 • Shipped an interactive educational app available on both the Android Play Store and iOS App Store. • Designed interactions and gameplay for 1st - 4th graders' classroom experience • Conducted multiple playtests with our actual users (students and teachers) • Led a 6 member interdisciplinary team, facilitated client-team communication, created promotional videos, and designed the team website. • Won ‘Best Serious Game’ award at Joint Conferences on Serious Games ‘15. • Co-authored technical paper which got published in Springer publication. ### UX Designer @Trendy @ Carnegie Mellon University Jan 2014 – Jan 2014 • Designed UX and developed a business model for a new fashion service mobile app. • Followed best design practices by doing market analysis, ideation, user research, journey mapping, UI designing, prototyping, brand designing, branding, business modeling, and investor pitch presentation. • Helped create a Kickstarter campaign draft for which our team came in 3rd place out of the 15 participating teams. ### Graduate Teaching Assistant - Visual Storytelling @ Carnegie Mellon University Jan 2013 – Jan 2013 • Assisted 81 students for the pre-production and editing of various video projects • Incharge of the logistics management including maintenance of production equipment ### Design Intern @ Idea Foundry Jan 2013 – Jan 2013 • Consulted multiple early-stage start-ups on product design and business development strategies. • Conducted market research and created prototypes for proof of concepts. ## Education ### Master of Entertainment Technology in Game and Interactive Media Design Carnegie Mellon University ### Master of Business Administration - MBA International Technological University (ITU) ### Game and Interactive Media Design North Carolina State University ### Bachelor of Engineering (B.E.) in Information Technology University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/siddhantdshah - Website: https://siddhantshah6.wixsite.com/mysite-1 --- Source: https://flows.cv/siddhant JSON Resume: https://flows.cv/siddhant/resume.json Last updated: 2026-02-23