# Siddhant Bhandari

> Product Designer

Location: New York, New York, United States
Profile: https://flows.cv/siddhantbhandari

www.siddhantbhandari.com
I am a UX/Product Designer who has a relentless focus on solving human problems and creating meaningful experiences.

## Work Experience
### Senior Product Designer @ Credible
Jan 2021 – Jan 2025 | New York City Metropolitan Area
- Led the end-to-end redesign of WSJ Buyside—revamping navigation, information architecture, and article UX while delivering new engagement features and building a scalable component system (lender cards, tables, widgets, SEM pages); increased user engagement by 25%, streamlined
workflows through a Strapi CMS migration, and boosted partner-conversion performance.

- Led the transformation of Credible’s personal-loan experience, improving end-to-end form flows and core comparison pages, resulting in increase in closed-loan volume and lift in revenue, supported by UX research, A/B tests, BI funnel insights, and tight PM/engineering collaboration.

### Product Designer @ Vibes
Jan 2019 – Jan 2021 | Greater Chicago Area
• Led the design of Salesforce Marketing Cloud and Vibes Integration,
enabling marketers to use Vibes services in their multichannel journeys.
Interviewed potential customers, designed personas, task flows, user
journey and conducted user testing sessions using Invision. Used
React Lightning components to deliver the final designs. Added new
customers and Increased retention rate.

• Redesigned the Push Admin app to make it customer facing, thus
moving towards a more self-serve model by giving them the ability to
add and manage apps on their own.

• Designed an Internal tool for Customer Care team to report the status
of SMS/MMS by collaborating with Backend developers, Front-end
developers and Product Manager. Thus empowering the CC team to
resolve help tickets faster and not escalating it to the engineering team.

• Led the design for a new product feature, ‘App Inbox’. Created pixel
perfect designs and detailed design specs and documentation for easy
implementation by engineers. Helped retain and gain new customers by
rolling out the feature quickly.

• Led the effort to organize and analyze Platform wide user research in Airtable;
conducted user interviews, design feedback sessions, workshops and
created personas for the platform redesign project.

• Led the effort to design On-boarding Guides across the Vibes platform
using Pendo Guides; collaborated with different stakeholders to devise
optimal content strategy, user flows and visual design. Thus helping
new customers better understand and navigate the platform and reduce
the man hours spent on platform education.

• Led the redesign of Customer On-boarding experience; conducted
research to understand pain points, created ecosystem map,
brainstormed multiple solutions and got feedback from stakeholders;
gained alignment and buy-in through prototyping using Figma.

### UX Designer (Capstone project) @ The Children's Museum of Indianapolis
Jan 2019 – Jan 2019 | Indianapolis, Indiana Area
Designed accessible control panel for kiosks in the museum and a tablet app to help explore the museum better.

### UX Designer/Researcher @ Indiana University–Purdue University Indianapolis
Jan 2018 – Jan 2019 | Indianapolis, Indiana Area
Designing Voice assistant for older adults to help them with their medication and health symptoms; Designed interface to help Arthritis patients manage their symptoms; Designing for tracking toxicity in pediatric oncology.

### UX Designer @ Creativeland Asia
Jan 2016 – Jan 2017 | Mumbai Area, India
Designed the app for Indian Prime Minister, Narendra Modi; Brooklyn based E-commerce website for Masala Baby; worked with clients such as Mercedes Benz, Taj Hotels, Jet Airways, Godrej.

### UX Design Intern @ Creativeland Asia
Jan 2015 – Jan 2016 | Mumbai Area, India

### Designer @ Celebrity Store
Jan 2014 – Jan 2015 | New Delhi Area, India

### Research Intern @ Celebrity Store
Jan 2013 – Jan 2013 | New Delhi Area, India

### Research Intern @ Defence Research and Development Organisation
Jan 2012 – Jan 2012 | New Delhi Area, India

### Operations Intern @ Lakshya Events & Talent Mgmt Pvt Ltd
Jan 2011 – Jan 2011 | New Delhi Area, India

### Internship @ Lakshya Events & Talent Mgmt Pvt Ltd
Jan 2010 – Jan 2010 | New Delhi Area, India


## Education
### Master of Business Administration - MBA in Artificial Intelligence
Sofia University

### Human Computer Interaction
Indiana University Indianapolis

### Certificate in Human Computer Interaction
Indian Institute of Technology, Bombay

### Bachelor of Technology (B.Tech.) in Nanotechnology
Amity University

### 12th Standard in Physics, Chemistry and Mathematics
Montfort School

### 10th Standard
Montfort School


## Contact & Social
- LinkedIn: https://linkedin.com/in/siddhant-bhandari
- Portfolio: https://www.siddhantbhandari.com/

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Source: https://flows.cv/siddhantbhandari
JSON Resume: https://flows.cv/siddhantbhandari/resume.json
Last updated: 2026-03-29