• Led the development of a customer data enrichment service in Java Spring, enabling bulk enrichment via BigQuery SQL (80% time reduction from previous model), individual profile retrieval through Elasticsearch, and delivery to customer SFTPs or CRMs
• Conceptualized and implemented Java Spring POC to generate personalized customer outreach emails, leveraging GPT-4 and customer behaviour model to automate key sales workflows and improve SDR efficiency by 20%
• Built ETL pipeline to periodically refresh billionaire wealth data from the Forbes API using Airflow and Python
• Automated customer wealth analytics report creation to provide data-driven insights on potential leads using Java, SQL and Vega, boosting conversion rate by 10%