# Siddhi More > Human Factors Researcher @Apple ο£Ώ | University of Michigan Alum | UX Researcher | Product Designer | Mixed Methods | Hardware + Software | AI & Connected Products Location: San Francisco, California, United States Profile: https://flows.cv/siddhimore πŸš€ UX Designer | Human Factors Researcher | Storyteller 🎨 I design experiences that make technology more intuitive, inclusive, and human-centered. With a background in User Experience (UX) Design, Research, and Product Strategy, I blend creativity with data-driven insights to craft seamless digital interactions. Just graduated MS in Information Studies (HCI/UX) at University of Michigan Ann Arbor, I bring hands-on experience from internships and projects spanning design systems, accessibility, AI-driven tools, and user research. My work revolves around: βœ” Human-Centered Design – Creating intuitive interfaces that enhance user engagement. βœ” UX Research & Strategy – Leveraging user insights to drive design decisions. βœ” Prototyping & Testing – Iterating rapidly to refine experiences. βœ” Accessibility & Inclusion – Designing for everyone, ensuring equitable experiences. I’ve collaborated with startups, research teams, and industry leaders to solve complex design challenges. Beyond pixels and wireframes, I thrive on mentoring, storytelling, and community building whether it’s through leading discussions as a TA, working on impactful projects, or contributing to UX communities like UXPA. 🎯 Actively seeking full-time UX / Product Designer roles. ## Work Experience ### Human Factors Researcher - AI/ML @ Apple Jan 2025 – Present | Cupertino, CA Contract via Inspyr Solutions -Develop and implement a comprehensive research strategy to understand user behavior, preferences, and pain points related to digital identity. -Conduct user studies, usability testing, and interviews to gather qualitative and quantitative data on how users interact with siri's dictation features. -Work closely with cross-functional teams including product managers, designers, engineers, and other stakeholders to integrate research findings into the product development process. -Document research methodologies, findings, and insights in clear and concise reports. Communicate findings to key stakeholders and contribute to decision-making processes. -Advocate for a user-centric design approach by championing the importance of understanding and addressing user needs in the development of digital identity solutions. ### UX Project Manager Team Lead @ University of Michigan - School of Information Jan 2025 – Present ### UX Design Graduate Student Instructor (GSI) @ University of Michigan - School of Information Jan 2025 – Jan 2025 | Ann Arbor, Michigan, United States SI 552: Introduction to Accessibility Taught accessibility principles and UX research methods to 40+ graduate students by co-developing and delivering curriculum with Dr. Robin Brewer ### UX Design Instructional Aide @ University of Michigan - School of Information Jan 2023 – Jan 2024 SI 612: Pervasive Interaction Design SI 582: Introduction to Interaction Design Support instructing faculty in the development and facilitation of course materials, including preparing and grading assignments and examinations based on provided rubrics. Assist in conducting in-class exercises to reinforce design thinking and interaction design concepts for students working on various platforms. Organize and guide individual and group critiques, fostering a collaborative environment where students could receive constructive feedback on their projects, improving their design sensibilities and practical skills. ### UX Designer @ Lasso Loop Recycling Jan 2025 – Jan 2025 | San Francisco Bay Area Own and drive projects through the entire design process - from initial ideation and validation, to design execution, through to feature implementation into the product. Ensure each project deliverable aligns with client needs, adheres to technical constraints, and delivers business results. Boosted user signups by 5.6Γ— by designing 40+ WCAG-compliant screens informed by mixed-methods research, including user interviews and surveys Improved team efficiency by building a reusable, token-based design system that ensured consistency across the platform Increased user flow conversion by 60% by conducting A/B testing and applying insights from behavioral data to refine the onboarding experience ### Visual Design & Accessibility Consultant β€” University of Michigan Engineering @ University of Michigan Jan 2023 – Jan 2024 | Ann Arbor, Michigan, United States Elevated WCAG compliance from 60% to 90% by auditing and remediating high-traffic university websites using usability testing and heuristic evaluation Reduced page-finding time by 35% by redesigning navigation flows based on structured usability tests and journey mapping Advocated for inclusive design across departments by creating a UX research report that showcased process-driven improvements and outcomes ### Product Designer @ Michigan Medicine Jan 2023 – Jan 2024 | Ann Arbor, Michigan, United States Developed an integrated feedback system using wearables, haptics, and eye-tracking, enabling surgical residents to track task timing and gaze patterns with 95% accuracy during laparoscopic simulations Increased resident exam readiness by 40%, providing real-time, high-fidelity feedback that accelerated skill acquisition and improved FLS exam pass rates Reduced the average training curve by 30% by establishing cognitive and technical performance benchmarks, directly supporting Michigan Medicine’s goal to improve surgical training outcomes and patient care ### User Experience Designer @ Export Trading Group Jan 2023 – Jan 2023 Work closely with UX Research and Product Marketing teams to coordinate and implement user research initiatives, ensuring that insights from user feedback inform product decisions. Transform abstract ideas into tangible, valuable user experiences to foster alignment among stakeholders and provide clear direction. Collaborate regularly with cross-functional teams, including product managers, engineers, marketing, commercial teams, and fellow product designers, fostering clear communication throughout all project stages. Present design work to stakeholders, effectively communicating the rationale and value behind design decisions. Provide detailed design artifacts (user flows, mockups, prototypes) and support to engineers in order to guide feature implementation, ensure UX consistency, and adherence to design vision and standards. Contribute to product and design roadmap planning, ensuring that priorities are well-defined and closely aligned with the overarching business objectives. Improved B2B dashboard usability by redesigning data visualizations and dashboards used by a national supply chain provider across 3 time zones ### Product Design Intern @ Trisetra, Inc Jan 2022 – Jan 2022 | Palo Alto, California, United States Designed responsive, end-to-end UX flows for an AI-enhanced AR platform, enabling users to personalize 3D spaces through adaptive web interfaces Integrated microinteractions and delight elements into the AI-powered 3D model generator, boosting engagement and perceived product intelligence Collaborated cross-functionally with engineers and PMs to translate ML-driven features into intuitive, scalable UI components and high-fidelity prototypes ### Associate Software Engineer @ Cognizant Jan 2021 – Jan 2022 | Bengaluru, Karnataka, India ## Education ### Master of Science - MS in UX Design and Research, Human Computer Interaction University of Michigan ### Bachelor of Engineering - BE in Information Science And Engineering Visvesvaraya Technological University ### Grade 1-10 in Science Presidency School ## Contact & Social - LinkedIn: https://linkedin.com/in/siddhi-more --- Source: https://flows.cv/siddhimore JSON Resume: https://flows.cv/siddhimore/resume.json Last updated: 2026-04-13