# Sierra (Sisi) Ching 🐝 > Leading product design at @ beehiiv Location: San Francisco, California, United States Profile: https://flows.cv/sierrasisiching Myers–Briggs: ENFJ (The Giver) Intentional and empathetic product design leader with 6+ years of experience. Recognized for leading UX/UI strategy, scaling design systems from 0→1, and driving measurable impact in user engagement and business growth. Portfolio: https://sierrachingportfolio.framer.website/ ✺ ABOUT ME As a first-generation college graduate and AAPI woman, I am driven by my purpose to create opportunities and democratize access to knowledge, education, mentorship, and quality connections in the tech industry. ✺ MY WORK FOCUS I help companies increase acquisition, activation, and retention by designing user-centric solutions that balance product vision, business goals, and technical constraints. I move fast, iterate intentionally, and mitigate design risk through collaboration and feedback. With deep experience across design systems, UX research, interaction and UI design, prototyping, and usability testing, I translate insights into delightful, scalable experiences. I'm a clear communicator, a strong product thinker, and a teammate who leads with empathy and clarity. ✺ OUTSIDE OF WORK Offline, you’ll find me painting Miyazaki-style landscapes, playing mahjong with friends, or chasing after my pup, Chiyo. ## Work Experience ### Senior Product Designer + Design Lead @ beehiiv Jan 2023 – Present | San Francisco Bay Area What I do at beehiiv: • Strategic Influence - actively shape and influence overarching design vision and direction for the product team • Collaborative Approach - engage and collaborate seamlessly with engineers/product and other team members to go from ideation to implementation • Comprehensive Design Creation - develop user flows, prototypes, and high fidelity visuals for designated features • Commitment to Quality - partner closely with engineers and stakeholders to ensure designs are impeccably implemented and consistent with brand • Culture Building - Lead development of robust internal designs system and foster a culture of design excellence within the organization • Data-Driven Design - Utilize customer insights and metrics to inform and enhance the design process ### Freelance Product Designer @ Sierra Ching Design Jan 2019 – Jan 2023 | Seattle, Washington, United States Provided product design and brand design consultation services to boutique ecommerce businesses, sports therapy businesses, and Saas startups. ### Founding Lead Product Designer @ COHO Jan 2022 – Jan 2023 As a founding designer and automation engineer at a startup, I helped drive the design, research, and collaboration needed to take products from idea to launch. Key highlights: - Launched 2 mobile apps in 1 year. Conducted qualitative research, synthesized findings into actionable product requirements, and led UX/UI design. - Initiated and scaled design system from the ground up, including a component library, design token variables, and consistent patterns. Reduced handoff time by 50%. - Improved team workflow by 70% by designing and developing internal tools with HTML/CSS/JS. Rapidly iterated through prototypes and usability tests. ### Design Associate @ On Deck Jan 2021 – Jan 2022 As a Design Program Associate at On Deck, I helped scale a design education startup from $100k to $700k in revenue within one year. Key Highlights: - Conducted user research and synthesized insights to enhance the On Deck Community Platform experience for 200% user growth. - Partnered cross-functionally with a team of 2 designers, 3 PMs, 1 PO, and 3 engineers to advocate for user-centered design. Clarified requirements, identified solutions, and unblocked stakeholders. - Curated & collaborated on over 20+ learning modules across 3 tracks for an international cohort of 100+ design managers, IC designers, and first-time designers. - Supported shaping product ops infrastructure to support the entire program lifecycle from discovery to annual recap. Facilitated meetings driving progress against sprints. - Took the initiative to build design team documentation, frameworks, tools, and processes from scratch to support scaling. ### UX Design Consultant @ BeyondHQ Jan 2022 – Jan 2022 | San Francisco, California, United States As a Design Consultant at BeyondHQ, an early-stage SaaS startup, I empowered the founders by enhancing their pitch and user experience. Key Highlights: - Collaborated with the co-founders to optimize their messaging and visual assets to attract investors and customers for their distributed workforce planning platform. - Conducted a Founder Scoping workshop to uncover friction points in the product pitch. Synthesized findings into actionable recommendations. - Created mockups, prototypes, and documentation to effectively communicate proposed solutions to stakeholders. ### Design Community Lead, ADPList Ambassadors @ adplist.org Jan 2021 – Jan 2022 As Design Community Lead at ADPList, I boosted user engagement and retention metrics by devising and executing community & product growth strategies and launching an ambassador program. Key Highlights: - Launched and grew the ambassador program from 0 to 5 advocates supporting 3 global cohorts within 2 weeks. Partnered cross-functionally to drive initiatives from ideation to execution. - Increased community engagement by 30% and user retention by 20% through innovative features and enriched user experience. - Developed and managed the Amazing Together publication, reaching over 10,000 community members. - Led asynchronous team of 5, delegated projects, and facilitated trust and collaboration. Created processes and documentation to support scaling. - Implemented no-code tools to streamline operations by 40%. Managed multiple initiatives simultaneously. - Played a key role in fostering an inclusive, engaging user community. Drove 25% platform user growth through ambassador engagement, group sessions, and community content creation. ### Blog Editor at Amazing Together @ adplist.org Jan 2021 – Jan 2021 Helped launch the Medium publication called Amazing Together. It focuses on celebrating humanity and mentorship beyond borders, cultures, and time zones. I curate, collaborate, coordinate, edit, and manage content for the publication. ### Design Community Advocate @ adplist.org Jan 2021 – Jan 2021 As a Community Team member at ADPList, an online platform for designer mentorship and growth, I helped cultivate an inclusive and engaging community for mentors and community members. Key Highlights: - Planned and coordinated over 70 virtual events, driving participation through mentor outreach and community engagement initiatives. - Supported mentor onboarding and retention through tailored communications and resources. Partnered closely with 40+ mentors to ensure valuable mentorship experiences. - Led various community outreach efforts including community campaigns, event content creation, and ambassador program development. - Collaborated cross-functionally to identify opportunities and execute events and initiatives to enrich community connections. - Collaborated on testing usability and product viability of new features. ## Education ### Design Systems in Web and Mobile Memorisely Jan 2022 – Jan 2022 ### User Experience and User Interface Design Thinkful Jan 2019 – Jan 2020 ### Bachelor of Science - BS in Environmental Science University of Oregon Jan 2015 – Jan 2018 ### Associate of Science - AS in Finance and Financial Management Services The University of Tulsa Jan 2012 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/sierraching - Website: https://sierrachingportfolio.framer.website/ --- Source: https://flows.cv/sierrasisiching JSON Resume: https://flows.cv/sierrasisiching/resume.json Last updated: 2026-03-25