# Sierra Williams

> Senior UX Designer focused on Immersive Tech and UX Research.

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sierrawilliams

A mid-to-senior UX Designer, holding a Bachelor of Fine Arts in Emerging Media from the University of Central Florida. 
Collaborating with teams to design user-centric solutions, blending UX research expertise, proficiency in prototyping tools, and an understanding of artificial intelligence. 
Previous roles include Senior UX Designer at Red 6 and Graphic Designer/Storyboard Artist at KnowledgeCity, contributing to impactful visual and interactive projects. 
Certified in UX Design for Virtual Reality, with a strong foundation in animation and emerging technologies.

## Work Experience
### Senior UX Designer @ Red 6
Jan 2025 – Present | Orlando, FL
• Led a team of 5 UX designers in end-to-end product design and delivery, enhancing user experience across multiple applications.  
• Mentored 4 UX interns annually, successfully converting 2 into full-time associates, fostering talent development.  
• Orchestrated design sprints with representatives from 5 departments to tackle complex challenges and create scalable systems.

### UX Designer @ Red 6
Jan 2023 – Jan 2025 | Orlando, Florida, United States

### Graphic Designer/ Storyboard Artist @ KnowledgeCity
Jan 2022 – Jan 2023 | San Diego, CA
• Designed engaging graphics and storyboards for an online employee training platform, enhancing user experience.  
• Collaborated with cross-functional teams to develop learning solutions that maximize skill development.  
• Contributed to reducing training costs and improving productivity through innovative design strategies.

### Brand Designer @ Fighter Law
Jan 2021 – Jan 2022 | Orlando, FL
• Conducted user research with over 100 contacts to identify target audience preferences.  
• Developed a comprehensive year-long digital creative plan with 30/60/90 checkpoints aligned with company goals.  
• Designed interactive graphics for five social media platforms, enhancing brand visibility.  
• Executed monthly email marketing campaigns, reaching over 4,000 active participants and boosting engagement.

### Digital Content Specialist @ Pet Alliance of Greater Orlando
Jan 2021 – Jan 2021 | Orlando, FL
• Developed engaging campaign mock-ups and pitch decks to enhance marketing initiatives.  
• Collaborated closely with the Marketing Director to refine and execute a comprehensive content strategy.  
• Successfully launched a fundraiser on Instagram and Facebook, raising over $25,000 to support company recovery.  
• Ensured a consistent digital presence across four social media channels, strengthening brand visibility.

### Graphic Designer @ Spark Medical Marketing
Jan 2021 – Jan 2021 | Boca Raton, FL
• Designed engaging visuals for lead generation ads across 10+ client accounts, enhancing brand visibility.  
• Established comprehensive design guidelines and brand direction to ensure consistency and quality.  
• Collaborated with the Digital Design team to streamline workflow and boost overall efficiency.

### President @ Women in Animation at UCF
Jan 2019 – Jan 2020 | Orlando, Florida Area

### Unity Engineer @ Burnout Game Ventures, LLC
Jan 2019 – Jan 2019 | Orlando, Florida Area

### Photographer and Sales Associate @ Amazing Pictures/Colorvison International, Inc
Jan 2018 – Jan 2019 | Orlando, Florida Area
• Photographing guests 
• Editing and selling photos

### Graphic Design Intern @ Oviedo-Winter Springs Regional Chamber of Commerce
Jan 2018 – Jan 2018 | Oviedo, FL
-Designing event materials 
-Collaborating with event team


## Education
### Bachelor of Fine Arts - BFA in Emerging Media-Experimental Animation
University of Central Florida


## Contact & Social
- LinkedIn: https://linkedin.com/in/sierrawilliamsart
- Portfolio: https://sierrawilliams.art/

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Source: https://flows.cv/sierrawilliams
JSON Resume: https://flows.cv/sierrawilliams/resume.json
Last updated: 2026-04-13