# Sifan Zhao

> Interaction & UX&UI/Visual Designer| Graduate 2023

Location: San Francisco, California, United States
Profile: https://flows.cv/sifan

I am currently a student at the Academy of Art University, pursuing a degree in Interaction & UX/UI Design. Before this, I gained three years of experience working as a UI/UX /Visual designer in various companies with different roles.

## Work Experience
### Title Student Mentor @ Academy of Art University
Jan 2023 – Jan 2023 | San Francisco Bay Area
· Helping students develop their design skills, such as user research, prototyping, and visual design.
· Providing feedback on students' design projects, helping them refine their work and develop their design thinking.
· Serving as a mentor and role model for students, inspiring and motivating them to achieve their goals in User Experience Design.

### Gravity Sketch Student Ambassador @ Gravity Sketch
Jan 2022 – Jan 2023

### Product Designer @ Web3 Platforms Inc.
Jan 2022 – Jan 2023 | San Mateo, California, United States
· Developed an application that creates a job community for users. 
· Did user research, heuristic evaluation, marketing, target audience research, and user testing.
· Collaborated with engineer and product manager to design the whole end-to-project, and was responsible for visual design and UX/UI Design. 
· Did user research via interviews to know users' needs and usability testing.
· Created the design system of the Lounge, and designed user interface, wireframes, low fidelity, and high fidelity wireframes, icons, color palettes, and interactive prototypes.

### Product Design Intern @ Lifo
Jan 2022 – Jan 2022 | San Francisco Bay Area
Web3wear: In charge of visual design, collaborating with Art Director, and Product Manager.  
NFT projects: UX/UI & Visual design. Created some brand extension products for some big NFT brands like Meta Panda Club. 
Rebranded Web3wear website: created new features and extended functionalities for the website, and update visual design, style guide, and branding systems.

### UX/UI Designer @ Gravity Sketch
Jan 2022 – Jan 2022
·Created features of future wearable installation, using Gravity Sketch.
·Collaborated with Industrial designer to complete the design work.
·Research relative market, do user research, and interview about VR and future life. Create user interfaces, do presentations, and build 3D models using Gravity Sketch for completed design works.

### Visual Design Freelance @ Unknown
Jan 2020 – Jan 2022
·Met with clients to gather requirements for design.
·Produced some motion animation, brand design, package design, poster, and photography for companies and studios using Adobe software.
·Served for Come to Jeans Shanghai Technology, and Sony Music.

### UI Designer @ 腾讯
Jan 2021 – Jan 2021 | 中国 上海市
·Managed responsibility for the user interface design of Light and Night game.
·Designed banner plot, operation post, and poster design for Weibo promotion.
·Collaborated with and designed interface for the UI team and engineering teams. Provided support and consultation on technical matters to develop the product.
·Participated in the game launch, gaining 10 million users and skyrocketing to the top of the App Store charts.

### Visual Designer @ 腾讯
Jan 2020 – Jan 2021 | 中国 广东省 深圳
·Managed doc grossing project. Led the official WeChat account and supported operation grossing module case for the team, expanded to 10000+ people following the official account.
·Designed different activity pages and membership pages for the Weiyun cloud platform.
·Developed the visual design of Tencent doc, and collaborated with the team to improve the VI system design.
·Troubleshot platform for Android and iOS systems. Gained market popularity and received positive user feedback.

### Photographer @ 上海夏朗服饰有限公司
Jan 2020 – Jan 2020 | 中国 江苏省 无锡
·Cooperated with models and produced pictures for online promotion and retail stores.
·
Renewed the website design for the company including the banners and posts regularly.

### Visual Designer @ 招商银行信用卡中心
Jan 2019 – Jan 2019 | 中国 江苏省 无锡
·Completed the Key Visual Design of China Merchants Bank.
·Media operations, banner design, and icon design for the official credit cards app which both worked on iOS and Android systems.
Cooperated with partners to design the real-world advertising board in public transportation.


## Education
### Master of Arts - MA in Interaction & UX/UI Design
Academy of Art University

### Bachelor's degree in Visual Communication Design
Jiangnan University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sherifazhao

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Source: https://flows.cv/sifan
JSON Resume: https://flows.cv/sifan/resume.json
Last updated: 2026-04-13