# Signe Nørly

> Senior Staff AI Research and Design Lead at Google DeepMind

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/signe

I drive a human-centered approach to applying cutting-edge AI research with an emphasis on science and art, uncovering model, product and service experiences to achieve valuable user experiences, trust and transparency. I believe that applying  human-centered design and design thinking while developing foundational models supports achieving AI solutions with positive impacts on the world. The choices we make today shape the world of tomorrow.

My favorite projects involve designing for climate change, social good, health + well-being, art, music and film.
In my career I have designed solutions for mobile, web, TV, integrated smart-home solutions, connected devices, wearables, chat, voice and prompt based interfaces and robotics for a wide range of global brands. 

Portfolio www.behance.net/signenoerly

## Work Experience
### Senior Staff AI Research and Design Lead @ Google DeepMind
Jan 2024 – Present
Exploring creative potentials of generative AI models (video, imagery, music and audio) through experiment driven research and world-positive, human-centered approaches.

### Staff Design Lead and Manager at Google Sustainable Journeys and Transportation @ Google
Jan 2021 – Jan 2024 | Zurich, Switzerland
* Design Lead, manager and co-founder of the impactful effort to help people and companies make more sustainable choices.

### Staff Design Lead at Google AI Research @ Google
Jan 2018 – Jan 2021 | San Francisco Bay Area
* Founding member of a program in Google AI/Research that seeks to identify world-positive, human-centered experiences powered by cutting-edge AI technology.

* Co-founder and author of the People + AI Guidebook - a resource to help user experience professionals and product managers follow a human-centered approach to AI.

### Senior UX Designer @ Google
Jan 2017 – Jan 2018 | Zürich Area, Switzerland
* UX Lead (AI and Machine intelligence), Google Flights 

* UX Lead, Google Magenta, Google AI
Exploring how Machine Learning (ML) can enable artists and musicians to extend their creative processes. I'm taking a human-centered approach to ML and specifically exploring how ML tools can augment musicians to create music in new ways. https://magenta.tensorflow.org/

### UX Designer @ Google
Jan 2015 – Jan 2017 | Zürich Area, Switzerland
* UX Designer, Google Flights

### Senior Designer, User Experience @ Designit
Jan 2013 – Jan 2015 | Copenhagen Area, Denmark
- I led projects and ensured high visionary solutions
- Designed concepts and strategies for product service experiences on mobile, web and physical products
- Created scenarios, user journeys, wireframes and interactive prototypes alongside organizing and facilitating workshops and user tests
- Mentored junior designers and supported their professional development. 
- Worked with a wide selection of clients: NGOs, health and medical, banking, sound consumer products and expos

### User Experience Designer @ Designit
Jan 2011 – Jan 2013 | Copenhagen Area, Denmark

### Information Architect & Community Manager @ FDM Travel
Jan 2010 – Jan 2011
Develop new concepts for innovative mediated customer interactions and user experiences through social communities

### Jr. User Experience Designer @ Bysted
Jan 2008 – Jan 2009
- Idea generation and development of new concepts and campaigns
- Development of information architecture
- Facilitating design workshops
- Preparing for usability tests
- Project management
- Client and customer presentations

### User Experience intern @ Bysted
Jan 2007 – Jan 2008


## Education
### MSc in IT / Cand.it in Digital Design & Communication
IT-Universitetet i København

### BA in Musicology
Københavns Universitet - University of Copenhagen

### BA in Media & Culture
Københavns Universitet - University of Copenhagen

### Department 7: Architecture in Building and Realisation
Royal Danish Academy of Fine Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/signenoerly
- Behance: https://www.behance.net/SigneNoerly

---
Source: https://flows.cv/signe
JSON Resume: https://flows.cv/signe/resume.json
Last updated: 2026-04-13