# Silvia Sun

> Product Design | Data Solution Integration

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/silvia

Senior Product Designer with 5+ years of experience designing complex B2B, e-commerce, and enterprise internal tooling platforms. Proven track record of driving measurable business outcomes through user-centered, data-informed design. Experienced leading end-to-end product initiatives, collaborating cross-functionally, and simplifying complex systems into intuitive experiences.


Core Expertise
- Product Strategy & UX Leadership
- B2B E-commerce Platforms 
- Enterprise Internal Tools
- Data-Driven Product Design
- User Research, Discovery & Validation
- Information Architecture & Interaction Design
- Design Systems & Scalable UI
- Cross-Functional Collaboration (PM, Eng, Data)

## Work Experience
### Product Designer — (Contract through Avenue Code) | Data | Finance @ Apple
Jan 2024 – Present | Cupertino, California, United States
Long-term, exclusive contract engagement with Apple, embedded within the DSI. Contracted through AvenueCode.
Enterprise internal tools supporting Worldwide Sales & Finance.

- Lead product design for internal planning and workflow tools supporting Apple’s Worldwide Sales and Finance teams, including promotion planning and tracking, governance of promotion plans, and deal intake and approval workflows.
- Owned end-to-end design across discovery, definition, and execution, shaping problem framing, UX strategy, and detailed interaction models for complex internal systems.
- Partner closely with product, engineering, and cross-functional stakeholders to define scope, drive alignment, and deliver cohesive product solutions.
- Improved usability and decision confidence for sales operations stakeholders by simplifying high-volume data views and reducing cognitive load across core workflows.

### Senior Product Designer @ Avenue Code
Jan 2024 – Present

### Senior Product Designer (E-Conmmerce) @ Farmer's Business Network, Inc.
Jan 2022 – Jan 2024 | San Carlos, California, United States
Customer-facing e-commerce + internal operations tools

- Served as lead designer for Store Supply & Fulfillment, owning end-to-end design for customer-facing B2B e-commerce experiences and internal operational tools supporting ordering, fulfillment, and supply workflows.
- Drove a 100% YoY increase in self-checkout usage, contributing to $127.7M+ in self-checkout revenue by reducing friction in the purchase flow.
- Partnered with PMs and business leaders to define product strategy, prioritize high-ROI initiatives, and align design decisions with revenue targets, operational constraints, and seasonal demand cycles.

### Product Designer (E-Commerce) @ Farmer's Business Network, Inc.
Jan 2020 – Jan 2022 | San Carlos, California, United States
- Led a full store redesign that resulted in a 192% increase in order submissions and 890 additional orders within six months.
- Led discovery and validation efforts using qualitative and quantitative research, translating insights into product decisions that directly informed roadmap and feature prioritization.

### Freelance Designer @ Series of contract jobs
Jan 2012 – Jan 2020 | San Francisco, CA
Delivered end-to-end product design for early-stage startups and small businesses across SaaS, B2B, and e-commerce platforms.

### Product Design Engineer @ Rapid Displays
Jan 2018 – Jan 2020 | Union City, CA
Designed and engineered custom retail display systems using 3D modeling and prototyping for enterprise clients.

### Product Design Engineer @ Beeline Group
Jan 2016 – Jan 2018 | Hayward, CA
Led product engineering and packaging design for custom retail fixtures, balancing materials, function, and cost.

### Process Engineer @ Creation Technologies
Jan 2016 – Jan 2016 | Milpitas, California, United States

### Product Design Engineer @ Northwood Design Partners
Jan 2014 – Jan 2015 | Union City, CA

### Product Designer @ Ronbow Corp
Jan 2013 – Jan 2014 | Fremont, California, United States


## Education
### Master of Fine Arts (MFA) in Industrial and Product Design
Academy of Art University

### AI for UX design Certificate
Designlab

### User Experience Career Track Certification
Springboard

### Master of Science - MS in Digital Arts
International Technological University (ITU)

### Bachelor's degree in Industrial and Product Design
Donghua University


## Contact & Social
- LinkedIn: https://linkedin.com/in/silvia-sun-89817840
- Website: https://silviasun.cc

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Source: https://flows.cv/silvia
JSON Resume: https://flows.cv/silvia/resume.json
Last updated: 2026-02-23