As a Startup Advisor and Strategist, I partner with early-stage startups to refine their product offerings and achieve market fit. By leveraging comprehensive market research and strategic planning, I guide teams towards user-centric product development, fostering operational excellence and team growth. My focus is always on integrating Product/UX Design into core strategies ensured that startups were well-positioned for success.

Led the early-stage development of a real estate automation startup from concept to prototype. Built a network of strategic partners and prospective customers, conducted market and user research, and performed in-depth competitive analysis. Explored funding sources, developed user personas and journey maps, and created detailed use cases to shape the product vision. Developed the product requirements document (PRD), designed a clickable prototype, and collaborated on our MVP roadmap. Additionally, directed the branding and positioning strategy to align with our target market and business goals.

We made a strategic decision not to pursue the product to market, the experience sharpened my ability to validate ideas quickly, align product strategy with user needs, and lead early-stage innovation efforts.

Implemented cross-functional Product and UX initiatives, including extensive product design of the Photofetcher Ai demo prototype. Developed and managed the initial design system, establish workflows, team meetings cadence and strategy for both Design and Product.

Determined product value and viability to align and achieve business goals, developed operational processes and conceived and wrote initial Imaige AI’s AI ethics framework.

Responsible for developing, mentoring and managing the Product Design team. Introduced and strategized best practices around product design and user centric design. Managed internal and participant-facing software development, scaled internal teams, and established organizational design vision. With a deep design and product management background I determined a products value, viability, and usability to achieve the business goals all the while keeping in mind the unusual business position that Burning Man is.