•Designed and implemented a Subscription Renewal Reminder System within a service-oriented architecture, significantly boosting customer retention and engagement, with 20% of users utilizing this feature
•Revamped the company’s coupon system to extend unlimited membership benefits to Zwift employees and their partners, resulting in improved access and elevated satisfaction levels
•Implemented a source tracking solution for subscription events across Android, Apple, and Web platforms, facilitating enhanced targeting and in-depth analytics. This innovation empowered data-driven marketing strategies with precise, platform-specific insights
•Entrusted with production release duties, developed effective Datadog monitors for real-time application performance tracking, participated in code reviews to uphold high standards of code quality, and led efforts to improve project documentation, thereby boosting team efficiency and collaboration
