# Simone Ferraro > Design with 2% utopia Location: San Francisco, California, United States Profile: https://flows.cv/simoneferraro I started with DIY zines and visual installations for live events, coffee table books for high-end fashion brands, installations for shops and exhibitions, and carried on to designing web and mobile experiences. Digital products are the design output through which I can leverage all the skills that I’ve learned and honed in the past ten years working in the field: interface and interaction design, brand and visual identity, animation and prototyping all come together in the way I approach projects and complex problems. Finding creative and unexpected ways to use the technologies I have at my disposal has always been pivotal to my approach. I embrace the constant evolution of the problems and solutions that we as designers face on a daily basis. ## Work Experience ### Principal Product Designer @ HubSpot Jan 2024 – Present | United States ### Staff Product Designer @ LinkedIn Jan 2022 – Jan 2024 | San Francisco Bay Area ### Senior Product Designer @ LinkedIn Jan 2020 – Jan 2022 | San Francisco Bay Area Leading the design for job seeking experiences across web and mobile. ### Guest Instructor - Product Design course @ ELVTR Jan 2020 – Jan 2022 | San Francisco Bay Area ### Senior Designer @ Microsoft Jan 2017 – Jan 2020 | Mountain View, California I joined the StaffHub team, a Microsoft experiment for first-line workers schedule and task management, to improve and evolve the communication capabilities of the product. We looked at adopting Microsoft Teams communication infrastructure to power StaffHub instead of developing a custom layer and it soon became evident that SH product proposition resonated well with MS Teams mission to empower all types of teams with end to end collaboration tools. In March 2018 SH was officially integrated into Teams. My job became to implement the existing SH mobile app into MS Teams mobile modules. I started looking at the information architectures of the two products, at the constructs of tenants, teams, groups, and channels and at how we could align these in a way that made sense to SH and Teams users. Once this phase was completed I built a roadmap to converge the two products, evolve Teams design system to cater for first line worker needs and expand the features leveraging Teams conversational platform. We have now successfully completed the convergence phase and we are at the first stage of evolving Teams design system with new elements and components that will serve first line workers as well as other verticals. Teams Shifts app was presented at Ignite in September 2018 and will launch in January 2019 in time for NRF (National Retail Federation). ### Visual Designer @ Skype Jan 2015 – Jan 2017 | San Francisco Bay Area - Palo Alto I relocated from the London office to the Palo Alto office to work on the visual identity and personality of Skype products. Having worked on the UI and UX design of a wide range of clients (Windows Phone, Android, Xbox and desktop) provides me with a unique insight in what are the day to day problems that our team faces when they have to convey the brand value through the experiences within our products. I'm working to build a cohesive and unique experience across all our endpoints. ### Visual Designer @ Skype Jan 2013 – Jan 2015 At Skype I've worked on the visual and experience design of features for the Android and Windows phone mobile clients. I worked on the Xbox One Skype client creating a rich media experience for the user leveraging the potential of the platform and it's peripherals. Alongside the day to day job of maintaining and improving the existing clients I loved working on the envisioning side trying to implement Skype's visual language and communication tools. ### UI Designer @ moo.com Jan 2012 – Jan 2013 | London I worked in Creative team focusing on the digital products as UI Designer. I looked after the main website (moo.com) design canvas and Flavors.com, the social media aggregator acquired by MOO for which I redesigned the main webpages and set up the framework to create a mobile design canvas for the platform. I've also worked on a cross-department project that I've been involved in is the MOO Shop at Boxpark in Shoreditch. I defined the main concept for the space that revolves around the idea of bringing our website to live in the real world using the analog/mechanical language creating a brick&mortar store in which the customers/users can interact with our website in a fun and engaging way while getting to know our amazing products and brand. ### Creative @ Freelance / Graphic Design Services Jan 2002 – Jan 2013 I have always ensured I have some time to experiment on various aspects of creativity, I tried to do this by linking my profession with my passions this is how got to create the visual identity of music labels and bands, designing the artwork for albums, posters, flyers, websites, visual live sets and music videos. I wrote, played and produced the visual identity and videos for two EP albums. • Designed and developed Uli Weber’s website www.uliweber.com • Designed posters and flyers for Rock i.D. and Invasian Krew Killah two side projects of Asian Dub Foundation’s MC and drummer • Designed the posters and flyers, ablum artwork, music video and video live set for the band Bigammadre ### Lead Creative Producer @ FabriQate (UK) Ltd. Jan 2010 – Jan 2012 I joined the company as a UI/UX graphic designer using my experience in print and web design on what were the early days of mobile user experience design, I naturally moved to a Producer role enjoying being involved in the creative process from the early stages of a project throughout the development phase that lead to the publishing and marketing of the web or mobile app. I design the user interface, the user experience and overseen all the production stages of apps for iOS, Android, Windows Phone, Symbian and Meego platforms. • Gratyfi.me branding design and creative production of the web and iOS app • UX Design and creative production of BAFTA Albert Carbon Footprint calculator iOS app • Creative production and design direction Luxury London iOS app • Design and creative production of NatGeo Channel Symbian and MeeGo App • Design and creative production of Livestation Symbian, MeeGo and Windows Phone App • Production and creative production of Netlog Symbian^3 and s60 app • UX Design and creative production Sony Music-Tencent Talent Discovery Android App • Design and production Yala Symbian and MeeGo app ### Mid-weight graphic designer @ graphic design in Studio Da Pozzo Jan 2008 – Jan 2010 I worked for this graphic design studio designing and producing a series of projects for high end fashion clients and public organizations such as Moncler, Marina Yachting, Tod’s, Fabiana Filippi, Uman, Bagutta, Santambrogio Milano and Comune di Milano. My roles involved the creation of advertising campaigns, the production of all the communication materials (posters, magazine ads, lookbook project and production, printed and web invitations etc...) to the creation and produtction of the corporate identities and the creative direction of limited edition publications. In this period I increased my knowledge of experimental and high level printing techniques. I trained and supervised junior designers as well. • Design and production of Moncler Aspen boutique opening invites, Autumn Winter and Spring/Summer Lookbooks, Toy Event Miami and Hong Kong, Gamme Blue branding, Pharrell Williams special line presentation invite, Moncler Grenoble New York launch invite • Graphic Layout and production of Tod’s Italian Touch book published by Skira • Design and production of the corporate Identity for Fabiana Filippi • Creative direction, design and production of Nordlys project by Renato Da Pozzo ### graphic designer and more @ Za!revue Jan 2003 – Jan 2009 I created this self-produced and self-distribute magazine wih Filippo Anglano and Luca Bogoni. We started it as a way of expressing our need to design outstanding graphics to fulfil our need to create. The project evolved and in just four issues it was internationally distributed and it featured more than thirty graphic designers, artists and photographer from all over the world. • Created, designed and directed the production of four issues of the magazine • Designed and published the website and wiki (www.zarevue.org) • Presented the magazine at the Italian Graphic Design Festival in Venice and at the • International Magazine Symposium in Luxemburg (featured in the event’s book: We Love Magazines) ## Education ### Master's degree in Design and visual communication Università Iuav di Venezia ### Bachelor in Design and architecture Politecnico di Milano ### Liceo Scientifico ## Contact & Social - LinkedIn: https://linkedin.com/in/simoferraro - Portfolio: http://simoferraro.com --- Source: https://flows.cv/simoneferraro JSON Resume: https://flows.cv/simoneferraro/resume.json Last updated: 2026-04-13