Driving the creation of design guidelines, patterns, and components, enabling faster and more efficient design and development processes.

Introduced tools and processes to enhance design handoff and collaboration between designers, developers, and stakeholders, resulting in improved design quality.

Proactively conducted design office hours and facilitated discussions to enhance design visibility and cultivate a thriving design culture within the company.

Guided the reimagining of the Trust Center feature in a fast-paced environment, addressing usability concerns, crafting scalable design patterns, and innovating sub-features to establish distinct advantages over competitors as businesses grow.

Took the lead in creating and evolving an extensive design system that guaranteed uniformity and harmony across web and mobile.

Advocate design operation by developing design principles, processes, and tools. Actively helped with hiring and team building.

Led the employee experience design (modern intranet) through customer needs discovery, design sprints, and workshops with the product manager and developers. Crafted and shipped the new feed design and utility focus designs on web and mobile that led to significant user engagement and app usage.