Co-led the strategic redesign of Lucid's vehicle UX, resulting in the company’s first iF Gold award for User Experience in 2024 and multiple additional automotive awards for Lucid Gravity SUV.

• Owned UX across 10+ core vehicle experience domains—including controls, comfort, audio, lighting, and notifications—partnering across vehicle engineering, software, product, and QA to deliver production-ready systems.

• Incubated 2 new end-to-end product experiences, including an AI-enabled security product, contributing to major revenue-driving initiatives during a $1B revenue milestone year.

• Designed a high-performance driving experience for the Lucid Air Sapphire, delivering sub-2-second acceleration and supporting its title as the world’s fastest production vehicle.

Helped emerging UX design students transition confidently into industry roles by offering tailored mentorship, structured critique, and career guidance.

• Incubated and led innovation projects in IoT devices, smart appliances, and multimodal UX, orchestrating cross-functional collaboration between designers, hardware engineers, and software developers, resulting in 6+ patents issued.

• Managed a multi-disciplinary team of 5 interaction, visual, and industrial designers to create next-generational product concepts and user interactions through ideation, design thinking, and hands-on design.

• Pioneered the first working prototype of Samsung Family Hub, driving the launch of the industry’s first commercially successful smart fridge and a product line that shaped the future of connected appliances.

Designed innovative digital solutions for Fortune 500 clients in highly strategic projects, including:

• Designed Disney MyMagic+ dining experience across iPhone and onsite kiosks, improving operational efficiency and guest satisfaction for 40M annual visitors.

• Redesigned Verizon Messages, earning Best of Show at CTIA 2013.

Led a team of designers to create KIN Studio, a cloud service of the KIN mobile platform, which offered an experience that Mossberg from Wall Street Journal dubbed “The Magic Moment”.