# Simon Lee

> Lead Product Designer at Lucid Motors

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/simonlee

I design next-generation user experiences, translating emerging technologies into intuitive systems by aligning design, engineering, and product teams to deliver award-winning, category-defining products.

## Work Experience
### Lead Product Designer @ Lucid Motors
Jan 2020 – Present
Co-led the strategic redesign of Lucid's vehicle UX, resulting in the company’s first iF Gold award for User Experience in 2024 and multiple additional automotive awards for Lucid Gravity SUV.

- Owned UX across 10+ core vehicle experience domains—including controls, comfort, audio, lighting, and notifications—partnering across vehicle engineering, software, product, and QA to deliver production-ready systems.

- Incubated 2 new end-to-end product experiences, including an AI-enabled security product, contributing to major revenue-driving initiatives during a $1B revenue milestone year.

- Designed a high-performance driving experience for the Lucid Air Sapphire, delivering sub-2-second acceleration and supporting its title as the world’s fastest production vehicle.

### Mentor @ Designlab
Jan 2019 – Jan 2021
Helped emerging UX design students transition confidently into industry roles by offering tailored mentorship, structured critique, and career guidance.

### Sr. Principal Designer, Innovation Lab @ Samsung Electronics
Jan 2012 – Jan 2019 | San Jose, CA
- Incubated and led innovation projects in IoT devices, smart appliances, and multimodal UX, orchestrating cross-functional collaboration between designers, hardware engineers, and software developers, resulting in 6+ patents issued.

- Managed a multi-disciplinary team of 5 interaction, visual, and industrial designers to create next-generational product concepts and user interactions through ideation, design thinking, and hands-on design.

- Pioneered the first working prototype of Samsung Family Hub, driving the launch of the industry’s first commercially successful smart fridge and a product line that shaped the future of connected appliances.

### Senior Interaction Designer @ Frog Design
Jan 2010 – Jan 2012
Designed innovative digital solutions for Fortune 500 clients in highly strategic projects, including:

- Designed Disney MyMagic+ dining experience across iPhone and onsite kiosks, improving operational efficiency and guest satisfaction for 40M annual visitors.
- Redesigned Verizon Messages, earning Best of Show at CTIA 2013.

### User Experience Lead, KIN Studio @ Microsoft
Jan 2008 – Jan 2009
Led a team of designers to create KIN Studio, a cloud service of the KIN mobile platform, which offered an experience that Mossberg from Wall Street Journal dubbed “The Magic Moment”.

### Senior UI Designer for Sidekick @ Danger
Jan 2005 – Jan 2008 | Palo Alto
Designed 6 generations of Sidekick (Hiptop) mobile OS UI and applications that are highly acclaimed for their usability, creating a fiercely loyal fan base in urban youth demographic and readily adopted by Hollywood celebrities.

### User Interface Designer @ WebEx
Jan 2001 – Jan 2005

### Information Architect @ Razorfish
Jan 2000 – Jan 2001


## Education
### Master in Human Computer Interaction
Carnegie Mellon University

### BEng in Computer Engineering
The University of Hong Kong


## Contact & Social
- LinkedIn: https://linkedin.com/in/simonlee

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Source: https://flows.cv/simonlee
JSON Resume: https://flows.cv/simonlee/resume.json
Last updated: 2026-04-13