# Simrita Shaheed

> Lead Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/simrita

## Work Experience
### Lead Product Designer @ Atlassian
Jan 2024 – Present | San Francisco Bay Area
Lead designer on Atlassian’s Goals app, defining the app strategy and vision in collaboration with product and engineering.

### Senior Product Designer @ Atlassian
Jan 2018 – Jan 2024
As part of a small team, brought a 0 → 1 Atlassian product to market. My work delivered core parts of the experience for Atlassian’s Projects, Goals and Teams apps.

On the Atlassian administration experience team, I built tooling for enterprise customers that accelerated their migration to cloud, including IP allowlisting, user provisioning and authentication policies.

### Product Designer @ Atlassian
Jan 2017 – Jan 2018
Designed improvements to reduce the volume of support requests for our on-premise products, as part of a team focussed on the install and upgrade experiences.

### UX Researcher @ Atlassian
Jan 2015 – Jan 2017 | Sydney
As one of a handful of researchers at Atlassian at the time, I helped coach product teams on Confluence about how to get useful customer insights.

### UX Consultant @ Freelance
Jan 2015 – Jan 2015
I led the design and testing of a weather monitoring system for Peruvian mountain communities with Imperial College, and led usability testing of a video streaming service for W12 Studios.

### Senior UX Researcher @ GfK
Jan 2014 – Jan 2015 | London

### UX Consultant @ ExperienceLab, part of +impact
Jan 2013 – Jan 2014 | London
Conducted user research studies for clients such as the BBC, Amazon Prime Video, Netflix and American Express.

### Junior Creative @ innovision
Jan 2011 – Jan 2013
Event and exhibition design

### Marketing Intern @ moo.com
Jan 2011 – Jan 2011


## Education
### MSc Human-Computer Interaction with Ergonomics
UCL

### Bachelor of Architecture (B.Arch.) in Architecture
The University of Sheffield


## Contact & Social
- LinkedIn: https://linkedin.com/in/simrita

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Source: https://flows.cv/simrita
JSON Resume: https://flows.cv/simrita/resume.json
Last updated: 2026-04-13