An experienced and results-driven product designer with 10 years of experience across leading tech companies, including TikTok and LinkedIn. Expertise in designing scalable, intuitive ad-tech solutions and leading cross-functional teams to shape complex, high-impact advertising platforms.

2024 — NowTikTokLead Product Designer

2024 — Now

San Jose, California, United States

Focusing on web ads, shop ads, and automation experience.

Spearheaded the design of the end-to-end ads buying flow for web ads customers and catalog managers.

Designed the All-in-One Catalog Ads and New Catalog Video Solution, optimizing ad engagement and revenue.

Led the GMV Max experience across multiple platforms, enhancing CSAT to 4.55/5 and achieving 72% ad submission rate.

Drove high-level framework for automation ads, setting the vision for 2025 ad automation and streamlining user workflows.

Collaborated with leadership to align design with business objectives, guiding roadmap initiatives and creating forward-thinking solutions.

2021 — 2024LinkedInSr Product Designer

2021 — 2024

San Francisco Bay Area

Design at LinkedIn Marketing Solution

2018 — 2021LinkedInProduct Designer

2018 — 2021

San Francisco Bay Area

In charge of Content Experience Design for China members, help to build an active community for the LinkedIn product.

Participated in Project Career Guide which leverages LinkedIn big data to help career starters find their ideal career path.

Worked closely with the researchers, product managers, engineers and product marketing managers to design and implement new product ideas on mobile.

Craft end to end experience and full-stack design from user research, concept design, wireframing, prototyping, testing, to design specs.

2017 — 2018LinkedInAssociate Product Designer

2017 — 2018

Beijing City, China

Worked on content initiative projects such as Project Follow ecosystem, Project Q&A, Feed topic, and horizontal UX Improvement.

Increased EFS (Engaged feed session, one of the key matrix of the product) by 190% and the daily activity user was up by 46%

Conducted user research and involved PM partners in it to inform product direction.

Shared my learnings at Show&Tells/Deep Dives and host Maker Hour to enrich UED culture.

2016 — 2017LinkedInProduct Design Intern

2016 — 2017

Education

Sichuan University

Experience+

Education

Bachelor of Engineering - BE