# Sinan Liu

> Product Designer

Location: United States, United States
Profile: https://flows.cv/sinan

An experienced and results-driven product designer with 10 years of experience across leading tech companies, including TikTok and LinkedIn. Expertise in designing scalable, intuitive ad-tech solutions and leading cross-functional teams to shape complex, high-impact advertising platforms. Passionate about creating next-generation ad experiences that empower advertisers and users.

## Work Experience
### Lead Product Designer @ TikTok
Jan 2024 – Present | San Jose, California, United States
Focusing on web ads, shop ads, and automation experience.
Spearheaded the design of the end-to-end ads buying flow for web ads customers and catalog managers.
Designed the All-in-One Catalog Ads and New Catalog Video Solution, optimizing ad engagement and revenue.
Led the GMV Max experience across multiple platforms, enhancing CSAT to 4.55/5 and achieving 72% ad submission rate.
Drove high-level framework for automation ads, setting the vision for 2025 ad automation and streamlining user workflows.
Collaborated with leadership to align design with business objectives, guiding roadmap initiatives and creating forward-thinking solutions.

### Sr Product Designer @ LinkedIn
Jan 2021 – Jan 2024 | San Francisco Bay Area
Design at LinkedIn Marketing Solution

### Product Designer @ LinkedIn
Jan 2018 – Jan 2021 | San Francisco Bay Area
- In charge of Content Experience Design for China members, help to build an active community for the LinkedIn product. 
- Participated in Project Career Guide which leverages LinkedIn big data to help career starters find their ideal career path.
- Worked closely with the researchers, product managers, engineers and product marketing managers to design and implement new product ideas on mobile. 
- Craft end to end experience and full-stack design from user research, concept design, wireframing, prototyping, testing, to design specs.

### Associate Product Designer @ LinkedIn
Jan 2017 – Jan 2018 | Beijing City, China
- Worked on content initiative projects such as Project Follow ecosystem, Project Q&A, Feed topic, and horizontal UX Improvement.
- Increased EFS (Engaged feed session, one of the key matrix of the product) by 190% and the daily activity user was up by 46%
-Conducted user research and involved PM partners in it to inform product direction.
- Shared my learnings at Show&Tells/Deep Dives and host Maker Hour to enrich UED culture.

### Product Design Intern @ LinkedIn
Jan 2016 – Jan 2017

### User Experience Design intern @ Alcatel mobile
Jan 2015 – Jan 2016 | Chengdu
- Designed for a product called UserCare which is a user help center on ALCATEL phone. 
- Launched UserCare V2 through collaborated with 5+ cross-functional teams.
- Designed and validated workflows and wireframes through iterations.


## Education
### Bachelor of Engineering - BE in Landscape Architecture
Sichuan University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sinanliiu

---
Source: https://flows.cv/sinan
JSON Resume: https://flows.cv/sinan/resume.json
Last updated: 2026-02-23