• Led a system-wide shift from usage-based pricing to hybrid subscription, re-architecting core flows to scale monetization and drive growth from $2M to $14M ARR (50%+ QoQ).

• Led growth initiatives that increase API-adoption and reduce time-to-first-data, scaling Databento form $1M to $2M ARR.

• Lead and grow a team of talents on user research, product design and content design to support both core feature and product growth

• Led design of the Databento MVP from scratch, which is a platform that unifies the transition of financial data. MVP contributed to $4.5M Seed+ round and $24.2M Series A round, and won Financial Industry Association 2021 Innovators.

• Led all design phases from early research to hifi handoff of Databento landing page, core end-to-end data request flow, customer dashboard and API documentation.

• Created Databento design system from scratch.

• Defined the product roadmap with founders and managed product backlog.

Led studios for DSGN 420 Visual Storytelling, coaching students on case study narrative, visual communication, and cross-platform storytelling, in formed by industry practice.

Product design lead and product manager of NetLogo Mobile App and Physics Lab AR app at CCL (the Center for Connected Learning and Computer-Based Modeling) and TIDAL Lab (Tangible Interaction Design and Learning Laboratory), Northwestern University

Work on the mobile app from scratch for NetLogo, which is an agent-based modeling platform and community to foster computational thinking with complex systems for learners, teachers, and researchers.

• Empower learners with a more intuitive and scaffolded interaction with agent-based models.

• Empower educators with a more standardized yet flexible model development platform.

Work on the new mobile version of Physics Lab AR, which is an app recommended by Apple App Store , enabling teenagers to learn science by doing experiments in the virtual lab