# Siri Yenigalla > UX, CX. Vibe Coding Location: Fremont, California, United States Profile: https://flows.cv/siriyenigalla UX Architect, designing for products that impact millions of users. Successfully designed the interfaces to achieve seamless user experience across multi platforms - mobile, tablet, desktop, smart TV, gaming consoles, set up boxes. Built 0 to 1 products, enhanced existing products. Experience in User-centered design, user experience frameworks, usability testing, product and customer lifecycle, business capabilities definition, web applications, social media. ## Work Experience ### UX Consultant @ Nextpower Jan 2025 – Present IDX, UX/UI Design ### Owner & Lead UX Architect @ Red Route Designs Jan 2022 – Present | United States Dedicated to delivering exceptional user experiences that drive business growth and customer satisfaction. Ability to combine technical expertise with a human-centered approach makes me a valuable asset to any team. Freelance and contract experience has allowed me to collaborate with a wide range of clients, gaining valuable insights into various business needs and target audiences. Expertise in designing user interfaces and experiences that seamlessly integrate with complex technologies, such as autonomous driving and interactive media, has consistently resulted in high-quality outcomes. ### Sr. Designer UX UI @ First Tech Federal Credit Union Jan 2025 – Jan 2025 | United States Responsible for App Interface Management ### UX Architect @ Lucid Motors Jan 2024 – Jan 2024 Revamp CX of vehicle purchase journey to provide a personalized and enjoyable experience. ### User Experience Lead / Founding Designer @ Voltera Jan 2022 – Jan 2023 First and sole designer setting the design language for Customer Dashboard, to show real time charging site status, availability and vehicle stats. The dashboard is a core component of the company value proposition as its the primary interface with the users. Leading and guiding an offshore team of 10 creatives responsible for executing and developing visual concepts and design. Developed a compelling vision for the product design and user experience using critical user journeys, interactions, product design, and visuals. As a joint decision-maker with the PM, the Dev, and QA, provided vital UX insights, supporting research, and recommendations. When no data was available, I took the decision and got other leads on board. Took into account holistic UX problems and operated on end-to-end different levels: as a researcher, ethnographer (persona building), product designer, etc. and asked for specialists for these roles as the team’s needs grew. ### Design System Manager @ Blue Cross Blue Shield of Massachusetts Jan 2022 – Jan 2023 Maintained the template library to standardize all design elements, creating a consistent experience for end users. Incorporated deep UX expertise and user insights into the product strategy and used user research based data to pivot product directions when necessary. ### Sr. UX Product Designer @ Roku Inc. Jan 2021 – Jan 2022 Viewer Experiences - create immersive experiences for Roku users on the home screen and special events/occasions, which are beyond the mundane video/channel playback and strives to create personal connections. ### User Experience Architect @ Guidewire Software Jan 2020 – Jan 2021 | San Mateo, California, United States Responsible for IDx of salesforce partner portal, Guidewire marketplace and internal operations and devops team applications. ### Principal User Experience Architect @ Walmart Jan 2013 – Jan 2020 | Sunnyvale, CA Responsible for IDx of Vudu, and All Integration projects within the umbrella of Walmart 2013 September - 2017 December: Sr.UX Architect Responsible for re-defining the IDx of VUDU application on Multiple Platforms. New IDx for PS3, LUA systems and Smart TVs, Xbox 1, Setup boxes, New Android and iOS apps, Android TV and our desktop app has been updated. 7 approved and 1 more Patents Pending. ### Sr.User Experience Designer @ Sony Network Entertainment Int'l (SNEI) Jan 2012 – Jan 2013 | Foster City,CA & San Francisco,CA UX Designer for Video services and Play station. Attributed to Registration page of PS4. ### Information Architect/UX Designer, Mobile. @ Eveo Jan 2011 – Jan 2012 Eveo is a E-Marketing company for fortune 500 health care clients. User experience designer for mobile and tablet platforms. Designed multiple apps on iOS and android for MR/Doctors/Patients for product description, ingredients, usage etc with the help of various multimedia mediums such as audio, visuals, interactive charts and diagrams. Handled the Information flow, architecture, schemes for the apps. Interacted with the client in each phase of application development. ### User Experience Designer @ E Computer Technologies Inc Jan 2007 – Jan 2011 | Richardson, Texas, United States I have been a consultant for start ups as well as Fortune 100 companies. My expertise is in application designing and user experience on various mobile platforms including iOS, Android, Blackberry, Symbain and Windows Mobile. Also worked on web-based application for desktop and Mobile OS. ### Research Assistant @ University of North Texas Jan 2006 – Jan 2006 ## Contact & Social - LinkedIn: https://linkedin.com/in/siriyenigalla --- Source: https://flows.cv/siriyenigalla JSON Resume: https://flows.cv/siriyenigalla/resume.json Last updated: 2026-04-13