Conducted user research at various stages and translated learnings into actionable

Owned marketplace platform end-to-end process from concept to pre-production,

Produced design components, feeding into a centralized component library and

Owned and conducted user testing to evaluate the evolution of overall experience design, resulting in increasing positive sentiment and value from participants by 23%

Redesigned toast messages to improve subscription conversion rate via discoverability, readability, and branding

Contributed design components to McAfee's established design system

Designed user instructions for CAIRE's in-clinic breath analyzer experience