# Sjoerd Vijfhuizen

> AI UX Design Director: product and UX strategy and design for Monks’ own agentic platform focused on automating workflows for marketers.

Location: San Francisco, California, United States
Profile: https://flows.cv/sjoerd

Worked in both product and design roles on the brand and agency side. Experience with B2B, B2C and enterprise, open web and native, touch and cursor. Curious mind, loves to (try to) understand people and making complex things obvious.

## Work Experience
### AI UX Design Director for Monks.Flow @ Monks
Jan 2025 – Present | San Francisco, California, United States
Product and UX strategy and design for Monks' own agentic platform focused on automating workflows for marketers.

### User Experience Design Director (global Google team) @ Monks
Jan 2021 – Jan 2025 | San Francisco Bay Area
- Led UX design for AI-powered Google products including TensorFlow, Google Cloud AI services, and emerging ML features across Ads and YouTube
- Applying and ensuring Google standards across projects.
- Educating UX best practices and processes.
- Operationalising and optimising UX workstreams. 
- Facilitating knowledge sharing across members. 
- Overseeing projects and client relationships.

### User Experience Design Director (SF Bay Area) @ Monks
Jan 2019 – Jan 2021 | San Francisco Bay Area
- Set up, and headed up, a UX studio in the Bay Area working for brands like: Twitter, Facebook, Oculus, Google, Intuit, ServiceNow, Jacobs, Netskope.
- Pitched new clients and projects.
- Recruited and led international design talent.
- Implemented UX design and research workflows.
- Day to day project oversight and client management.

### Lead User Experience Designer @ Monks
Jan 2017 – Jan 2019 | Los Angeles & Portland
- Created a new marketplace for sports- retailers and teams looking to buy, and sell, adidas outfits.
- Embedded with adidas in Portland.
- Led a team of 4 designers
- Facilitated ideation- sessions and prioritisation sessions.
- Stakeholder interviews and management.
- Designed and presented decks for internal comms. 
- User journey mapping.
- Usability testing: interviews and asynchronous.

### Lead User Experience Designer @ Monks
Jan 2017 – Jan 2017 | Amsterdam Area, Netherlands

### Sr. User Experience Designer @ ING Nederland
Jan 2016 – Jan 2017 | Amsterdam Area, Netherlands
- Led the redesign for a consumer-facing responsive banking environment for The Netherlands’ largest retail bank. 
- Collaborated with the Data Science team to develop and design Actionable Insights, an alert system helping customers avoid painful errors and make better financial decisions.
- Co-facilitated Google Design Sprints. 
- Supported a team of external user researchers. 
- Developed UI framework based on Google’s Material Design, including motion.
- Ambassador for the design team in the scrum of scrums.
- Participated in hiring talks and recruitment of new team members.

### Sr. UX Monk @ MediaMonks
Jan 2015 – Jan 2016

### Digital Product/UX Monk @ MediaMonks
Jan 2014 – Jan 2015 | Hilversum

### Product Manager & Interaction Designer @ Shuffler.fm
Jan 2012 – Jan 2014
- Planned, designed and implemented a new music discovery tool, a “slow music experience”, for web, mobile and tablet.
- Worked with the founding team to determine the roadmap.
- Created wireframes and art-directed the visual designers.
- Worked directly with team of engineers. 
- Managed a, partly remote, team of designers and developers.
- Maintained the sprint planning and backlog.
- Responsible for shipping and QA.

### UI Designer @ TomTom
Jan 2011 – Jan 2011 | Amsterdam Area, Netherlands

### Webdesigner & Webdeveloper @ Freelance
Jan 2008 – Jan 2011 | Amsterdam, North Holland, Netherlands

### Technical Support Specialist @ XS4ALL Internet BV
Jan 2005 – Jan 2008


## Education
### Bachelor in Communication and Multimedia Design
Amsterdam University of Applied Sciences


## Contact & Social
- LinkedIn: https://linkedin.com/in/sjoerdvijfhuizen
- Portfolio: https://sjoerdvijfhuizen.nl

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Source: https://flows.cv/sjoerd
JSON Resume: https://flows.cv/sjoerd/resume.json
Last updated: 2026-04-13