- 8+ years of designing complex B2B & SaaS platforms for merchants & technical users across e-commerce and fintech, focusing on operational workflows, automation, and scalable admin systems.
Experience
2025 — Now
2025 — Now
San Mateo, California, United States
• Led design of an AI-assisted schema builder for Guidewire’s document processing service, enabling technical BAs to configure extraction logic for underwriting workflows
• Turned a tedious manual intake step into scalable workflows for schema setup, document review, and mismatch resolution.significantly reducing manual effort.
• Validated the workflow through domain discovery, usability testing, and implementation-ready specs, reducing ambiguity across design and engineering handoff.
2024 — 2025
2024 — 2025
Menlo Park, California, United States
• Led the redesign of the fulfillment & logistics system, consolidating fragmented merchant’s workflows into a unified process, increasing shipping accuracy and boosting internal team productivity.
• Redesigned the checkout experience across customer and seller journeys, reducing setup friction in key activation steps and increasing completion conversion by 29%.
• Ran multiple research sessions (seller interviews, calls, and field observations) to identify cross-workflow bottlenecks, driving 8 system-wide improvements and cutting support requests by 28%.
• Partnered with PM, Eng, and Data in a startup environment to define product strategy and design foundations for AI-driven automation, improving seller retention and supporting a $25M funding round.
2024 — 2024
2024 — 2024
Fremont, California, United States
• Led the redesign of Tesla’s global order-delivery workflow for sales, logistics, and service teams, streamlining internal operations and significantly reducing manual processing time and handoff errors.
• Designed a unified internal-access platform for Operations, IT, and Security teams, consolidating multiple legacy tools into a single permission model, improving security compliance and reducing access-related support tickets.
• Mapped and optimized cross-functional workflows across Operations, IT, and Security, enabling faster onboarding for global employees and increasing tool-access activation speed.
2019 — 2023
2019 — 2023
Remote
• Led end-to-end design of Shopee’s listing risk-control and policy review workflow, integrating LLM-powered automation to streamline 1M+ listing submissions across 11 markets and reduce review time from 14 days to 1 day.
• Established a global design system governance model, scaling component libraries and localization standards across 100+ enterprise-grade products and improving delivery efficiency by 31%.
• Championed the 0 to 1 AI performance visualization platform for technical users like Eng, SRE, partnering with data, listing, and security teams to serve 20+ internal groups and boost AI model performance by 20%.
• Built foundational development tools like data-visualization and middleware platforms for internal cybersecurity engineers, enabling self-serve analysis, faster resource deployment, and 50+ new A/B tests with a 20% conversion lift.
• Developed a voice-of-user research framework that turned qualitative feedback into quantifiable signals (through VOC channels and remote usability testing), accelerating validation cycles by 30%.
• Improved end-to-end checkout experiences across entry, payment confirmation, and post-transaction visibility, reducing friction in high-frequency commerce workflows and helping users resolve issues faster by 29%.
2018 — 2019
2018 — 2019
• Crafted UX for 5+ Aggregate Payment Platforms from scratch, acquiring 50,000+ retailer users
• Presented and effectively communicated conceptual vision with multiple stakeholders, defining roadmaps and product strategies that fostered a user-centered culture and heightened stakeholder engagement.
• Provided leadership to a 3-designers team, using agile development methods in a fast-paced environment, organized design critique and design sharing sessions, and fostered team growth.
Education
Trine University
Master's degree
Northeastern University