Course Hero is an online platform providing students and educators access to study resources, homework help, and educational content. The company has secured funding across 4 rounds and is valued at $3.6B.

Critical thinking skills for today’s world.

On Deck Founders (ODF) is a community that brings together founders of early-stage startups. ODF offers access to world-class speakers, networking opportunities with other founders, and customized support from staff members and advisors.

WIN Reality is a VR sports tech startup that uses virtual reality to train baseball and softball hitters, simulating real-life pitching speeds on Meta Quest headsets. I joined WIN Reality as its first product design hire.

• Optimized the web purchase flow, leading to a 20% increase in conversion rate, 17% increase in annual mix, and a 24% upsell rate for the new premium plan.

• Created a concept and launched a trial experience in the VR channel (purchases through Meta Store), boosting purchase conversion by 25% compared to the baseline.

• Established a new design system aligned with the updated brand and logo.

• Revamped the website, integrating the rebrand, improving information architecture, and optimizing the checkout process.

• Created an internal tool to manage enterprise user databases and permissions, and optimized the experience for both web and mobile platforms.

Led a team to create, build and launch a mobile app that helps casual investors make smarter stock picks.

• Boosted sign-up conversion rate by 19% through redesign of onboarding and sign-up flow.

• Boosted trial conversions by 59% after revamping paywall strategy.

• Led all UX/UI work, including UX research, UX writing and information architecture.

• Interviewed 35 and surveyed 700 potential users to identify key needs and problems in the space.

• Devised product concept, product roadmap, product specs and oversaw product development from concept to final product, working closely with analysts, data scientists and engineering team.