Working on the HMI desktop app (Electron) for production kitchen robots. Developing full-stack marketing tools and design materials.

Designed UIs for pilot versions of the core product. Delivered corporate websites, marketing materials, worked closely with founding team to deliver the strategic vision and define brand identity.

Designed end-to-end smart-home mobile app: onboarding, dashboards, automation, settings. Accessibility-first (WCAG-aligned, high-contrast, screen-reader compatible). Responsive UI across protocols and third-party device integrations.

Led product design and strategy as the platform scaled from 100 to 100K+ creators. Directed a cross-functional team of 6+; partnered with PMs on roadmap and requirements. Shipped creator workflows (onboarding, editing, publishing) with usability testing; drove Amplitude analytics and i18n for global scale.

Redesigned discovery and personalization for TV, web, and mobile — engagement up 25%. Cross-platform experience and design-system rollout with content and product.