Designed key B2B and B2C user flows, leading to increased engagement and onboarding completion rates.

Created multiple scalable design systems, collaborating with developers, to streamline design workflows and ensure brand consistency across projects.

Designed core beta features: interactive canvas, automating backend workflows, debugging, revision management, AI assistance, and reporting.

Collaborated with founders and engineering from initial ideation to successful beta launch, aligning user needs, business goals, and technical constraints.

Implemented an extensible design system, including: reusable components, web accessibility, prototyping elements, iconography, and visual consistency.

Coded reusable React components, an internal SVG asset library (npm module), Material UI theme configuration and UI / UX polish.

Led the design of mobile-native driving insights and behavioral-based discounts. Partnered with executive leadership on the company vision, significantly increasing mobile app adoption and user engagement.

Led a research-driven redesign of the automated insurance claims UX, addressing emotional sensitivity during loss. Iteratively tested and curated a usability reel, driving cross-functional stakeholder buy-in.

Led a comprehensive design system overhaul, collaborating with cross-functional teams to ensure quality across verticals, accessibility, and alignment with re-branding.

Collaborated with cross-functional teams to design for core functionalities like time tracking, complex data filtering, and permission management.

Conducted and synthesized user research on core functions (time tracking, permissions, tasks) — interviewing and testing with 50+ individuals.