Employee #2 and sole Designer and Researcher at Cogsolo, our consumer-facing, workplace communication learning platform for early career professionals. I lead the full 0→1 product loop: from user research and defining what to build, to designing the end-to-end experience.

Prototyped agentic workflows to test and shape features for Vella’s agentic tooling; helped the team clarify priority users and product bets through actionable customer insights, steering the product toward product-market fit.

Informed new service opportunities for Portland General Electric by analyzing key social, technological, economic, environmental, and political trends presented to 34 senior executives, shaping strategic decisions tied to the 2030 Portland Energy Bill.

Key Client Engagement: Google Ads

Informed director-level product decisions at Google Ads by identifying growth opportunities among non-English-first advertisers. Delivered actionable insights across the campaign lifecycle, uncovering motivators, blockers, and competitive gaps. Owned end-to-end delivery (from stakeholder alignment to synthesis and presentations) while mentoring junior UXRs and managing client communications.

As employee #1 at an early-stage startup, I laid the groundwork for scalable digital inclusion, leading foundational customer research to define moat, drive product-market fit, and helping position the company as a credible voice in digital accessibility.

• Worked directly with founder (Ex-Intuit, Apple); mentored future accessibility advocates by co-founding and running the company’s first internship program.

• 2x website traffic and 3x social media engagement by launching 3 open-source digital accessibility toolkits, empowering product teams to build more inclusive products.

• Designed inclusive brand identity and accessible website in close collaboration with engineers.