Leading qualitative research projects to uncover user needs and behaviors, translating research findings into insights to inform new product development and project strategy.
Collaborating cross-functionally with data scientists, product managers, and product designers to improve current user experiences by leveraging mixed methods research.
Leveraging exploratory, evaluative, and generative research methods to inform product functionality, product positioning, pricing, and messaging for new tests and services offered within the reproductive, oncology, and wellness arc.
Building a research repository rich with user insights, video snippets, journey maps, and actionable design principles to enable distribution of data gathered, across product arcs and teams.
Mentoring and onboarding new hires and working on the development of junior researchers within the team.
Streamlining the research recruitment process to build a frictionless and scalable UX research protocol.
Leading and facilitating design thinking practice across the organization to support user-centric product development.