Leading qualitative research projects to uncover user needs and behaviors, translating research findings into insights to inform new product development and project strategy.

Collaborating cross-functionally with data scientists, product managers, and product designers to improve current user experiences by leveraging mixed methods research.

Leveraging exploratory, evaluative, and generative research methods to inform product functionality, product positioning, pricing, and messaging for new tests and services offered within the reproductive, oncology, and wellness arc.

Building a research repository rich with user insights, video snippets, journey maps, and actionable design principles to enable distribution of data gathered, across product arcs and teams.

Mentoring and onboarding new hires and working on the development of junior researchers within the team.

Streamlining the research recruitment process to build a frictionless and scalable UX research protocol.

Leading and facilitating design thinking practice across the organization to support user-centric product development.

Conducted research and testing with internal users to support the development of several proprietary lab tools.

Conducted UX research with providers as well as internal stakeholders to scope new opportunities to support user-centric product development.

Led usability testing to validate new features to support product launches.

Conducted design thinking workshops for several internal product teams and web portal experience arcs within Invitae. These workshops helped in building an alignment across functions, identifying new opportunities, brainstorming on initial concepts, and crafting new project roadmaps.