Evolved the visual language to reinforce a company-wide rebrand. Worked closely with marketing to craft multi-channel content, driving qualified leads and strengthening the brand’s presence in RevOps. Established a scalable design system that was adopted across product, web, and marketing.

Owned the research, strategy, and execution of a new navigation system by conducting usability testing, defining user flows and personas, and designing high-fidelity prototypes. Developed the foundational visual identity, including 2D and 3D illustrations, style guide, templates, and 30+ custom icons.

Led a 6-person design team delivering end-to-end creative for an annual hackathon attracting 800+ participants, including web/UI design, motion graphics, 3D visuals, print collateral, virtual environments, and branded merchandise. Designed virtual event environment during COVID-19 pivot, achieving record participant satisfaction.