# SoHa Zadeh > Former aviator & software engineer | building where AI meets humanity | ex @AirFrance @Etihad @UN | on a mission to shape a more conscious connected future đŸȘđŸ’« Location: San Francisco, California, United States Profile: https://flows.cv/soha Serial entrepreneur in consumer and software products with a long history of effective non-profit, NGO, and philanthropy work. The focus is empowering public-facing companies, product development, business development, and strategy, including manufacturing and brand development. Consultant for all aspects of branding and public relations, Nonprofits, and people during periods of early rapid growth. Strong experience in public relations, creating consumer companies and brands internationally, an interest in global affairs, international relations, the United Nations, humanitarian issues, and foreign policy. Specialties: software product development, consumer products, business development, marketing strategy, Branding, manufacturing, Investor relations, UN sustainable development goals, philanthropy, NGO, public relations, large-scale event production, talent curation. ## Work Experience ### Partner – TED AI, San Francisco @ TEDAI San Francisco Jan 2023 – Present Collaborated as a partner for TED AI San Francisco, contributing to the curation of speakers, sponsors, and strategic partnerships for the event ### Founder | advisor @ SkinLuna Jan 2018 – Present SkinLuna is the first science-backed B2B skin-tech brand dedicated to women's health and the environment. We carefully select the latest FDA-approved technologies trusted by dermatologists and clinics worldwide. Our products align with the UN SDGs. By combining our advanced technology and resources, we have implemented the best sustainability practices to minimize our environmental impact and drive meaningful change. Skinluna began as a passion project during my work alongside policy efforts tied to California’s Toxic-Free Cosmetics Act (AB 2762). Through my advocacy in women’s health and sustainable U.S. manufacturing, I set out to create truly clean, medical-grade American products at the price of everyday shelf brands. During COVID, clinics and physicians rapidly adopted Skinluna as a direct-to-patient solution, evolving it into a B2B product line that helped medical professionals continue serving clients during the pandemic. ### Founder | Software Engineer @ Techtonic Jan 2017 – Present Techtonic transforms ideas into solutions. Tectonic is a Software Product Development—a b2b solution to early-stage startups and Integrated PR and marketing for tech-driven b2b brands. ### Co-host committee @ Asian Art Museum Jan 2021 – Jan 2025 I was honored to be a co-host committee among other wonderful friends to support the Asian Art Museum's mission to celebrate, preserve, and promote Asian and Asian-American art and cultures for local and global audiences. ### Delegate & Negotiation Team @ United Nations Jan 2019 – Jan 2019 | Nairobi County, Kenya UN Environment Assembly (UNEA4), Nairobi, Kicked off the Fourth UN Environment Assembly (2019) in Nairobi, the world’s highest-level environmental decision-making forum, and contributed to advancing negotiations toward a binding #PlasticsTreaty. Served on the negotiation team with COARE ocean diplomats, advising Sri Lanka alongside other delegations including Norway, Japan, and India, which championed strong proposals to combat marine plastic litter, microplastics, and single-use plastics. ### Product launch @ Google Jan 2018 – Jan 2018 Completed an intensive Product launch program at Product School, collaborating directly with Google Product Managers on real-world product development. worked on the design and successful launch of an email calendar integration feature, gaining hands-on experience in product strategy, user research, and agile execution. This program provided practical exposure to industry best practices and the end-to-end process of bringing tech products from concept to launch alongside top product leaders. ### Director of Philanthropy @ YLE Foundation Jan 2017 – Jan 2018 ### Program Partner @ Australian Embassy, Indonesia Jan 2017 – Jan 2017 | Bali, Indonesia Participated in launching a women’s empowerment program in Bali at Bali wise org in partnership with the Australian Embassy, Indonesia, aimed at expanding access to education and employment for young women from financially challenged backgrounds. ### Complaints Resolution Official @ Etihad Airways Jan 2015 – Jan 2017 At Etihad Airways’ San Francisco station, I was responsible for resolving complaints under ACAA. As the authorized decision-maker on behalf of Etihad, I successfully prevented lawsuits and DOT cases, making SF the first U.S. station to achieve zero litigation during my tenure. This saved the company millions in potential recoveries while maintaining customer satisfaction. One of the most challenging yet rewarding roles of my career, it required balancing legal compliance, customer care, and operational efficiency. Through close collaboration with our professional team and pilots in command, every case was resolved with fairness, empathy, and accountability and I received a company award for excellence in compliance resolution. ### Airport Operation Officer @ Etihad Airways Jan 2015 – Jan 2017 Acted as both GSA and AOA, overseeing guest satisfaction and operational excellence. Managed safe, secure, and efficient ground and airside operations, including aircraft turnaround, airfield safety, and regulatory compliance. Coordinated staff and ground handling teams to achieve turnarounds under two hours, making the San Francisco station one of the top-performing in the U.S., awarded for highest operational performance and lowest penalty costs. ### Public Relations @ Air France Jan 2014 – Jan 2015 | San Francisco, California, United States Managed high-profile guest portfolios for Air France & KLM providing personalized care to VIP travelers ranging from Louis Vuitton’s family, Bernard Arnault to Hollywood celebrities and former CIA officials. Ensured day-to-day customer satisfaction while upholding the highest standards of French hospitality and excellence. ### Head Of International Relations @ Avigroup Jan 2012 – Jan 2014 | Tbilisi, Georgia After diplomatic relations were established in 1992, AVI Group secured the first direct flight permission between Tehran and Tbilisi in 2011, and I was responsible for leading the expansion into Tbilisi, Georgia, establishing the company’s first office. Expanded operations to weekly charter flights and built strategic partnerships with GeoCell, five-star hotels, and major local stakeholders. Negotiated and sponsored Georgia’s first large-scale free concert, bringing international stars like Shakira and Enrique Iglesias to Batumi, strengthening both brand presence and cultural exchange. ### International Business Development @ Avigroup Jan 2011 – Jan 2012 | Tbilisi, Georgia ### Protocol Officer @ Summit of Non-Aligned Movement, Tehran, Iran 2012 Jan 2012 – Jan 2012 â–Ș Observed precautions required to protect the Vise Presidents' and Delegates’ privacy and property â–Ș Provide executive accommodation to Vise Presidents and delegations â–Ș Coordinated schedules and meetings and composed reports, memos, and letters for the participants ## Education ### Bachelor of Applied Science - BASc in Computer Software Engineering Khayyam University ### Golden Gate University ### Leaders In Tech ## Contact & Social - LinkedIn: https://linkedin.com/in/soha-zadeh --- Source: https://flows.cv/soha JSON Resume: https://flows.cv/soha/resume.json Last updated: 2026-03-22