Scaling WhatsApp to businesses across the world

• Leading Gen AI and other initiatives to enhance creatives and help businesses and creators monetize.

• Connecting Instagram creators and advertisers to monetize through authentic and engaging ad content

• Providing intelligent insights that help improve the performance of ad creatives.

• Grew the advertiser value for SMBs by incremental data-informed designs.

• Strengthened the ads manager platform to retain the quality and scale to ever growing needs of advertisers.

• Contracts & Purchasing: Led the research and design efforts to reinvent the relationship of healthcare organizations with their supply base.

• Procurement: In collaboration with product team, designed Oracle’s Procurement mobile app wireframes.

• Conceptualized, designed and tested initial prototypes of Healthcare demo for recall management, backorder exception management and supplier performance management for Oracle Open World'19

• Teaching Assistant for Systems Design

• Designed a platform to empower seniors by accessing senior-care services through voice assistant devices (Google Home and Alexa)

• Arduino based connected device prototyping of a smart lock that works with facial recognition.

• Developing a new business model for client StartGrid, an enterprise innovation platform

• Prototyped an app that helps save more money by behavioral change

Monotype is a leading provider of typefaces, technology & expertise for a broad range of creative applications and consumer devices.

My role

• Created experience of Swyft branded mobile apps. Clients - Universal Studios, Starbucks, WarCraft, GeorgiaTech, UFC®

• Designed UX of personalized brand engagement automobiles dashboard and directed the video concept of the idea.

• UI Redesign of catalog.monotype.com portal which is used to sell fonts to all Monotype’s OEM and ISV clients. Clients - Google, Apple, Sony etc.

• Gamified UX design for a built-in mobile app for font discovery that helps to change system font.

• Experience design for other projects: Swyft’s Asset Management Platform, Swyft’s Website, Brand Engagement Platform

• Founding member of Business Innovation team of Monotype

• Proposed idea for brand engagement in consumer solutions using extensive user-centered study and market research. The project led to the acquisition of New York-based SwyftMedia (www.swyftmedia.com), which is shaping the way brands engage with consumers through custom mobile content. Nearly 300 notable brands have used its service to date. Filed four patents.

• Conceived the new idea and its business model named ‘Owlie’ (https://www.owlie.ai/) that helps in simplifying day-to-day decision-making process. Created Roadmap and UX of the app, bot and website. Received Facebook’s Bootstrap FbStart fund. Filed my fifth patent as co-inventor.

• Built new business models on potential partnership ideas

• Proposed potential business models for other ideas in Brand engagement, Augmented Branding, Family Assistant, Enhanced User Post, Automatic video creation etc.

• Designed InDesign plugin for designers to choose fonts, find similar fonts, apply OpenType features. Wireframed, designed and user-tested the prototype.

• UI Redesign of catalog.monotype.com portal which is used to sell fonts to all Mono- type’s OEM and ISV clients. Clients - Google, Apple, Sony etc.

• Experience design of Monotype’s Font Analytics dashboard to be used by sales and marketing team

• Design Direction, New Office: Monotype Office space design for 350 employees - User journey, layout, mood board, colour scheme, furniture, elevations etc

• Brand designer and organizer of various events: Ideathon 2017, Kick-Off 2017, Huddle 2016, Global Tech Summit 2015, Employer Branding etc.

Research in Task analysis, focus group, contextual inquiry, persona hypothesis, usability testing.

• Explored novel interaction designs of Map search for one of India's leading Real Estate startup.

• Envisioned & prototyped "Turbo Agent" app, for Brokers to manage their businesses and tasks.

• Illustrations for marketing of the venture including digital as well as traditional sketch work.

• Contributed to front-end coding (HTML, CSS and Javascript) of map search interface.

• Designed the experience of Indian Political party - Aam Aadmi Party's online (web + mobile) donation experience

• Redesigned the web and mobile experience of Help-Full service, a platform to connect elderly with informal caregivers.

• Conceptualized and designed the interactive & intuitive book/journal search software

for MGCL-IITR; the second biggest library in India

• Successfully completed user research and visual design of Metro Raasta mobile app for Batliboy corp

• Designed the Brand Identity for various clients like Ravi Sharma (Ex-CEO Adani Power), CloudChowk, H&B, Batliboy Corp, Saral Home

• Created illustrations and digital creative adverts for clients like SBI, HDFC, IDBI, MTNL (3G) and Kalamandir

Chief designer and artist of all SAAR's merchandise and products.

• Student Alumni Association of Roorkee - SAAR is first of its kind social network for the Roorkee Community. Apart from connecting people also provides crowd-funding to students' projects.

• Served in the conceptualization and top level management of SAAR.

• Created the Brand strategy for several Alumni events.

• Led a team of 40 Fine Art enthusiasts to inculcate the Artistic culture among the intelligentsia.

• With Relationship building and engagement with other art partners, sponsors and other stake

holders in this horizon, I conceived and brought to reality various Art Workshops and Competitions.

By being part of Fine Arts Section the entirety of stay at IIT Roorkee, I not only improved my aesthetic and creative skills a great deal but contributed towards the community by conducting various competitions, events and workshops on charcoal sketching, anatomy study, oil painting, wall painting, clay modelling and origami. I organized a campus wide Fine Arts exhibition and also created the experience of the exhibition hall where creative works of more than 150 art enthusiasts were exhibited for three days which was attended by over 2000 people.