# Sohrab Hejazi

> Lead Frontend Engineer | Consumer-Scale Web Platforms | User-First Systems

Location: Los Angeles Metropolitan Area, United States
Profile: https://flows.cv/sohrab

Lead Frontend Engineer with 9+ years of experience building and leading consumer-scale web platforms at Hulu/Disney Streaming. Proven track record of owning frontend architecture, Backend-for-Frontend (BFF) systems, and cross-functional initiatives across product, legal, design, and backend teams. Trusted to lead high-impact, ambiguity-heavy initiatives, deliver under regulatory and business pressure, and raise engineering quality through mentorship and platform thinking.

## Work Experience
### Senior Software Engineer @ Disney Streaming
Jan 2022 – Present | Santa Monica, California, United States
- Led cross-functional initiatives aligned with company-wide OKRs, translating high-level objectives into clearly defined execution plans that generated impactful team deliverables and drove measurable improvements.

- Championed and implemented observability best practices within the team, enhancing monitoring and alerting capabilities to proactively detect and resolve silent production issues more quickly and reliably.

- Served as frontend technical lead for high-traffic browse experiences serving millions of users, setting direction across performance, state management, and UX consistency.

- Led a compliance-critical enterprise integration enabling consent synchronization across Disney products; Coordinated frontend, backend, product, and legal teams to deliver on a fixed regulatory deadline with zero production incidents.

- Led the Hulu login unification initiative across The Walt Disney Company product suite, driving cross-functional alignment and delivering a streamlined authentication experience across platforms.

### Software Engineer @ Hulu
Jan 2020 – Jan 2022 | Santa Monica, CA
- Partnered with product stakeholders on experimentation across cancellation and retention flows, improving user experience in high-impact customer journeys, resulting in increased user retention.

### Senior Software Engineer @ GOAT Group
Jan 2019 – Jan 2019

### Software Engineer @ FloQast
Jan 2018 – Jan 2019 | Sherman Oaks, California

### Software Engineer @ Nuance Communications
Jan 2017 – Jan 2018 | Greater Los Angeles Area

### Software Engineer @ COPA Child Outcome Planning & Administration
Jan 2015 – Jan 2017 | Tarzana, CA

### Full Stack Engineer @ Logic Domain
Jan 2012 – Jan 2015


## Education
### Master’s Degree in Computer Science
Georgia Institute of Technology

### B.S. Informatics - Software Engineering
UC Irvine


## Contact & Social
- LinkedIn: https://linkedin.com/in/sohrab-hejazi

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Source: https://flows.cv/sohrab
JSON Resume: https://flows.cv/sohrab/resume.json
Last updated: 2026-03-22