# Sole Arias > Senior Visual & Brand Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/sole Experienced Visual & Creative Designer passionate about crafting intuitive and engaging digital experiences that leave a lasting impact. With a strong background in branding, digital design, art direction, and marketing, I thrive on bringing ideas to life—whether it's refreshing a website, designing compelling social content, enhancing sales decks, or creating high-impact collateral. Skilled in Figma and Adobe Creative Suite, I consistently deliver designs that boost conversion rates and elevate brand awareness. Driven by a passion for technology and innovation, I’m committed to crafting digital experiences that not only look great but also drive results. SKILLS: - Visual Design - Branding & Identity - Design Systems - Graphic Design - Product Design - User Experience (UX) - User Interface Design (UI) - Digital Marketing - Figma Expertise - Adobe Creative Suite Expertise (Photoshop, Illustrator, InDesign, After Effects) - Advanced knowledge with MS Office Suite (Word, PowerPoint, Excel) ## Work Experience ### Senior Visual Designer @ Clearstory.build Jan 2024 – Present | San Francisco Bay Area ### Lead Visual & UX Designer @ Gilmour Craves Jan 2022 – Jan 2023 | San Francisco Bay Area - Lead designer for Imply's all-new visual identity and website design, the agency's' largest enterprise contract to date. - Proven track record of successfully implementing, documenting, and maintaining design systems across platforms in an iterative product development environment using industry-standard design tools (Figma, Adobe Suite, Invision). - Developed UX strategy for Imply's data analytics platform for software developers and coordinated development with cross-functional team. - Designed digital assets and custom motion graphics for Autodesk's DevCon event in San Francisco and Munich. - Project management and design for Bevill Vineyard Management, Cabo Fresh and Yucatan. ### Product Designer @ Follie Jan 2020 – Jan 2021 | Los Angeles, California, United States Follie is a smart IoT enabled speaker and sleep assistant that uses AI to help babies sleep faster and stay asleep longer. Conducted user research, designed companion application UX/ UI flows and features. Created wireframes, prototypes, and visual components for the mobile app. Worked with developers to create Follie’s hardware and software. Finalist to MassChallenge Boston and Tech Stars Montreal ### Design Director- Accessories and Home Goods @ India Hicks, Inc Jan 2019 – Jan 2019 | Santa Monica, California, United States -Worked directly with founder India Hicks to design and create all the Accessories, Home Goods and Curation Collections. -Responsible for all categories of Design: Handbags, SLG’s, Jewelry, Sunglasses, Scarves, Packaging, Original Artwork. -Managed a team of Designers, assistants and freelance talent. ### Senior Designer- Accessories and Graphic Design (Consultant) @ India Hicks, Inc Jan 2017 – Jan 2019 | Santa Monica, California, United States ### Founder & Creative Director @ Gaucho Sur Jan 2015 – Jan 2018 | Los Angeles, California, United States Founder and Creative Director of apparel brand: Gaucho Sur that celebrates traditions from South America. Made in Argentina, Peru and Los Angeles. ### Senior Designer- Handbags @ Halston Jan 2015 – Jan 2016 | Los Angeles, California, United States -Designed several collections of handbags for private label brands: C Wonder and Isaac Mizrahi under VP of Accessories. -Created sketches, renderings, extremely detailed tech packs and real size cads. ### Senior Designer- Handbags @ BCBG Max Azria Jan 2014 – Jan 2014 | Los Angeles, California, United States -Responsible of the whole process of handbags design from inspiration, trend analysis, color selection, material placement. -Direct report to VP of Design and bi-weekly meetings with Creative Director. ### Senior Designer- Handbags (Consultant) @ Tory Burch Jan 2013 – Jan 2013 | New York, New York, United States -Assisted british Creative Director preparing tech packs for second round of protos. -Revise samples and update highly detailed and complex tech packs- from handbag’s pattern to hardware development ### Lead Designer - Footwear and Handbags (Women, Men, Kids) @ Soludos Jan 2012 – Jan 2013 | New York, New York, United States - Designed exclusive collections for: * Anthropologie * Madewell * J. Crew * Opening Ceremony * Mara Hoffman - Creation of seasonal presentation boards highlighting fabric, color and pattern direction - Expertise in Shoes and Bags ‘ Patternmaking, which allows direct relationship with Factory’s Technicians. - Design of all Shoes and Bags Collections for each season (SS13, FA12, SS14). -Initial preparation of tech packs with detailed sketches as well as accurate colored renders per style before sampling process. - Management of Time and Action Calendar, while directly working with Product Development and Production’s teams. - Visit to Factories overseas for product development ### Technical Designer- Accessories @ Madewell- J.Crew Jan 2010 – Jan 2012 | New York, New York, United States *In charge of the fit for all Accessories categories: Handbags, SLG's, Footwear, Belts, Cold Weather, Scarves, Hats, etc. *Created sketches and tech packs *Responsible for timeline adherence; ensuring all Design Cards were completed accurately and delivered to the factory on time; ensuring all samples are approved in order to meet the delivery. *Excellent hand sketching ability *Strong knowledge of Adobe Illustrator *Strong fashion sense and ability to interpret trends *Excellent interpersonal and communication skills with the ability to interact with a diverse group at all levels *Excellent organizational skills with attention to detail and follow-up *Strong attention to detail *Leather expertise: Managed quality and Color approvals *Product construction/ pattern making *Communication with factories overseas (Italy, India, China, South Korea) ### Freelance Tech Designer- Handbags @ kate spade Jan 2010 – Jan 2010 | New York, New York, United States Creation of Tech Packs for Handbags ### Designer- Handbags and SLG's @ Me Char Handbags Jan 2009 – Jan 2010 | New York, New York, United States ### Accessories Design- Internship @ Rebecca Taylor Jan 2008 – Jan 2008 | Greater New York City Area ### Textile Assistant Internship @ Aviva Stanoff Design, Inc. Jan 2008 – Jan 2008 | Brooklyn, New York, United States ## Education ### UX/ UI Design in Industrial and Product Design General Assembly Jan 2022 – Jan 2022 ### Continuing Education in Accessories Design The New School Jan 2008 – Jan 2008 ### Bachelor's degree in Fashion and Textile Design Universidad de Palermo Jan 2003 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/solear - Portfolio: https://solearias.com --- Source: https://flows.cv/sole JSON Resume: https://flows.cv/sole/resume.json Last updated: 2026-03-25