# Som Liengtiraphan > Senior Product Designer for Data Cloud @ Salesforce Location: New York, New York, United States Profile: https://flows.cv/som portfolio - www.helloimsom.com email - som.lieng@gmail.com phone number - 765 343 2560 I am a research-backed designer with a hands-on approach to working with engineers. I am passionate about using technology to create useful tools for users that brings delight into their day. Industry experience includes internet monitoring, big data, magazine publication, healthcare, advertisement, gaming, data analytics, artificial intelligence, machine learning, data visualization, and e-commerce. ## Work Experience ### Senior Product Designer: Data Cloud @ Salesforce Jan 2025 – Present | New York, New York, United States ### Senior Product Designer: AI Cloud @ Salesforce Jan 2024 – Present - Designed Retriever creation infrastructure for data bases with unstructured data - Designed Retriever testing playground to enable users to test their Retriever configurations before deployment - Co-designed MCP server registration workload to enable users to use MCP servers in Agent builder ### Product Designer: AI Cloud @ Salesforce Jan 2023 – Jan 2024 | New York, New York, United States - Designing connection pipelines to connect predictive and large language models from other platforms to Einstein Studio - Creating a comprehensive testing playground to simulate hyperparameter changes and model comparisions for large language models ### Product Designer: Data Cloud @ Salesforce Jan 2022 – Jan 2023 | New York, New York, United States - Designing and delivering model implementation pipelines for machine learning models to empower users to engage with artificial intelligence in everyday sales and marketing decisions. ### Graduate Design Lab Coordinator @ NYU MakerSpace Jan 2020 – Jan 2022 | Brooklyn, New York, United States The Design Lab is The MakerSpace programming arm. The Design Lab at NYU Tandon MakerSpace fosters a community of creative technologists, critical thinkers, and social innovators. - Created and conducted Intro to Figma, Advanced Figma, Portfolio Development, and Houseplant Care workshops that were attended by over 100+ NYU students - Co-created and launched the mentoring program which saw a 100% increase in student participants in the 2021-2022 academic year - Improved the digital badge programs offered through the Makerspace by gathering data and conducting user research. - Measured the success of workshops and key services by creating monthly reports using key metrics - Planned and ran 2 successful Design Weeks as part of the joint effort of the Communications and Design Lab team, which was attended by over 200 participants - Co-designed and improved internal processes to maintain workshop quality - Collaborated with NYU Tandon's Experiential Learning Center to create a resource on portfolio building for students ### President @ Design for America of NYU Jan 2021 – Jan 2022 | New York, United States - Team Member for Civics Engagement Project ### Project Coordinator @ Design for America of NYU Jan 2020 – Jan 2021 ### Product Design Intern @ Salesforce Jan 2021 – Jan 2021 | New York City Metropolitan Area - Collaborated with UX team, User research team, and Product Managers to define pain points and workflow breakdowns in Salesforce CDP - Visualized collected data into user journeys now used by the entire Data & Identity Design team - Conceptualized over 70 designs to improve CDP usability - Designed and iterated on prioritized design proposals - Assisted in transitioning Salesforce to Figma through creating workshops and design templates using Figma components anyone within Salesforce Design organization can use ### User Experience Designer @ Catchpoint Jan 2019 – Jan 2020 | New York, New York, United States Catchpoint is a digital experience monitoring platform that pinpoints performance and availability problems users experience anywhere in the world. - Helped users to monitor their internet infrastructure by creating new data visualizations and cross-platform functionalities - Improved user's dashboard experience by creating new navigation and sharing infrastructures - Gave users the ability to monitor their controlled network devices, endpoints, and apps by designing a new network visualization Skills and Tools used: Prototyping Software: Figma, Illustrator, Photoshop Agile Tools: Azure DevOps, Version One ### User Experience Designer @ 1010data Jan 2017 – Jan 2019 | Greater New York City Area 1010data is an enterprise software company that creates analytical solutions for businesses. - Designed and launched DSCVR, a self-service big data analytics platform to market on July 2019 - Designed and launched DSCVR Support portal within 4 months by conducting user research, designing wireframes, and managing stakeholders in the projects - Designed and created user experiences and interfaces to improve the core functionalities of 1010data's platform - Researched personas, use cases, and competitive analysis for the new DSCVR platform. - Managed design pipeline and hand-over process to developers. Continue to work closely with developers to maintain quality from design to product Skills and Tools used: Prototyping Software: Illustrator, Photoshop, InVision, Marvel, Framer.js, Sketch, InVision Studio Agile Tools: Atlassian Confluence + JIRA, Google Suite, Git, and Slack UX Skills: User Research, User testing, Persona creation, workflow creation, design optimization, design system ### Meridian @ University of Rochester Jan 2015 – Jan 2017 | Rochester, New York Area A Meridian is a representative of the University of Rochester that is chosen through a highly competitive selection process to lead campus tours and parent discussions. Each member of the Meridian Society must go through a long training process that helps to develop solid social skills, quick thinking, and stellar communication skills. My responsibilities include: - Give tours to prospective students to the University of Rochester - Work closely with Admissions counselors that university admissions events - Give public talks to parents about student life and academics at various university events and panels ### Communications Assistant and Content Creator @ University of Rochester Jan 2014 – Jan 2017 | Communications Department - University of Rochester University of Rochester Communications is the University's primary source for news content and production services. - Created content for social media such as illustrations and animations - Prepared presentations - Wrote articles for the Rochester Review - Managed various websites within the department - Developed Javascript applications for university webpages - Created animated shorts to accompany magazine articles ### UX Design Lead for EATBETTER @ University of Rochester Jan 2016 – Jan 2016 The EATBETTER app is a research project between the School of Nursing and the Computer Science department at the University of Rochester. The goal of this project is to produce a mobile application that will facilitate nutritional education for an illiterate audience. My responsibilities include: - Delivered an MVP for a nutritional education app for illiterate users by conducting user research and designing wireframes and information architecture - Optimized functionality and minimized communication barriers between the researchers and the users ### Computer Lab Teaching Assistant @ University of Rochester Jan 2014 – Jan 2015 As a teaching assistant, I helped to teach students how to program in Java and debug various programming problems. This position helped to improve my communications, time-management, and programming skills. My responsibilities include: - Teaching computer science concepts - Debugging student code - Grading homework and projects ### UX Design and Web Development Intern @ Local Alike Jan 2016 – Jan 2016 LocalAlike is small company in Bangkok that works to promote local and sustainable tourism in Thailand. - Worked as the Lead Designer for the redesign of the LocalAlike website and platform to reflect the company's maturity. - Conducted user research on the users and local tour guides - Designed created prototypes for the new LocalAlike web application using Illustrator - Implemented Designs in HTML, CSS, and Javascript ### User Experience Intern @ Golfdigg co.,ltd. Jan 2015 – Jan 2015 | 5 soi ari 4 (north), phaholyotin rd. samsen nai, phaya thai bangkok 10400 Golfdigg is mobile application that allows user to find highly discount deals for green time on golf courses. They help users to book green time from 1 day to 1 week in advance. My responsibilites include: - Designed the new tutorials for first time users - Brainstormed concepts for user interfaces for the login and sign-up page - Created experience maps to help faciliate implementation - Created user interfaces for the mobile application ### Technical Designer Internship @ Pocket PlayLab Jan 2014 – Jan 2014 | 555/12-15 SSP Tower, Floor 10, Sukhumvit Soi 63 (Ekamai), Bangkok,Thailand 10110 Pocket PlayLab is social game production house that produces games on various platforms including Facebook, Android, and iOS. Whilst I was there, the games in production and maintenance were Juice Cubes and Jungle Cube. My responsibilies include: - Working on and editing game layouts using the Unity Program - Animating character elements using Unity - Fixing various bugs found on the games - Coding scripts in C# for running the games - Learned to use programs such as Unity, Maya, and SourceTree ### Marketing Internship @ GoPomelo Co., Ltd Jan 2013 – Jan 2013 | 87/10 Modern Town Building, 1st Floor, Soi Siyaphai (Ekamai 3), Bangkok 10110 GoPomelo is an IT consultancy partnered with Google for cloud-based solutions. They help to develop various cloud-based solutions to complex problems and provide assistance for data migration to cloud. My responsibilities include: - Worked with the GoPomelo sales team to generate sales pipeline using a targeted mail campaign. - Programmed a script using Google Apps Scripts for mail merging to automate the marketing letter creation - Attended customer meetings to help record minutes and provide translation assistance. - Compiled and distributed company monthly newsletter for Google Apps customers - Drafted Emails for Customer connections - Created Graphs for Efficiency Flow using Google Apps Drawing ## Education ### Master of Science - MS in Integrated Digital Media NYU Tandon School of Engineering ### Bachelor’s Degree in Computer Science University of Rochester ### High School Diploma International Community School, Bangkok, Thailand ## Contact & Social - LinkedIn: https://linkedin.com/in/somlieng - Website: https://www.helloimsom.com/ --- Source: https://flows.cv/som JSON Resume: https://flows.cv/som/resume.json Last updated: 2026-02-23