• Designed and shipped company’s first 0 to 1 AI feature – Toolbox Talks, that won 5 Gold Stevie Awards as the sole product designer, by closely collaborating with product managers, SMEs, developers and company leadership. Created low-fidelity designs, conducted testing with 6 users, created hi-fidelity prototypes for MVP, figured API errors, metric points, haptics and animation, resulting in 85% user adoption rate within first quarter.

• Designed and launched Toolbox Talks v2 for Canadian market with localization features (location/language switching) and integrated audio player functionality, increasing international user engagement by 40%.

• Designed and launched Toolbox Talks v3 featuring Attendee List creation, resolving technical constraints in real-time as lead designer to expedite development by 3 weeks and reducing post-launch bugs by 60%.

• Designed and shipped 'Written Programs' feature with optimized task completion flow with a top menu for company/region selection and accordion pattern, reducing average task completion time by 45%.

• Designed intuitive geolocation permission flows that balanced legal compliance with user experience, resolving bottom sheet implementation challenges and improving feature accessibility.

Led an evidence-based SKY Campus Happiness Program for 30+ students at the University of Dallas, leading breathwork and meditation that improved focus, emotional regulation, confidence, and peer connection in high-performance academic settings.

• Re-designed a cross-platform storytelling format and proposed tap-stories for New York Times homepage which receives nearly 5 million daily views.

• Developed the local version of primary design system, resulting in 70% increase in design consistency across platforms and sub-teams.

• Conducted design pattern audit of media companies and proposed new interactions to improve discoverability and accessibility on NYT Video page.

• Created 30+ mobile and web prototypes for the information modules within NYT articles that reinforce users’ trust in the company.

• Coordinated with the engineering team to ensure the design was successfully implemented, resulting in reduced design-related bugs.

• Increased the click-through rate for Trailhead.com, Salesforce’s main LMS, from the main marketing site, resulting in 20% increase in lead generation.

• Led a team of 3 UX designers to map business drivers, form design hypotheses, create prototypes and conduct usability testing for the web interface.

• Pioneered the design and content for e-courses with 500+ enrollments per year, resulting in a 30% increase in course completion rates.

• Systematized 14 years of quantitative research on course enrollments to establish the educational impact of the institute.

• Proposed a payment model re-design that would save nearly 20 minutes of a shopper’s in-store time by collaborating with Best Buy UX researchers.

• Led a team of 5 UX designers to conduct research, generate ideas, create customer journey maps, storyboards, and conduct user testing.

• Led a team of 3 designers to develop the design from concept to execution by coordinating with cross-functional stakeholders for multiple projects.

• Led the market research to ensure product quality and budget optimization, resulting in a 15% reduction in material costs.

• Developed content for publication by writing project descriptions for 4 architecture projects of different building typologies – a private residence, a hotel, a hostel and an eco-resort

• Resolved spatial and structural issues in the design of a 20,000 sqft large farmhouse by developing its 3D digital model, and implemented design modifications after conferring with the client for the tender stage

Complied with a short deadline by delivering an expeditious production of drawings for the construction of an airport store for an international brand of consumer goods

• Developed the design of a landscape-urbanism project for a national competition entry by creating presentation drawings and views

• Conceptualized the design of hospitality spaces on a catamaran, with a built-up area of 7000 sqft, in coordination with buoyancy consultants, and computed the bill of quantities of materials and items for the same

• Designed a variety of contemporary furniture – inbuilt, loose and bar seating, for a 180 people capacity fine dining restaurant

• Proposed and integrated design interventions in the prime spaces of a 40,000 sqft large Turkish museum of modern art, and a cafeteria in a Japanese hotel built for tourists of the 2020 Olympics