# Sonal Jaiswal > Senior Product Designer @ ISN. Ex-New York Times. Shipped many 0→1 AI features. Location: San Francisco, California, United States Profile: https://flows.cv/sonal I'm a Product Designer who loves autonomy and working closely with PMs and Devs. I'm currently working at ISN, a construction technology company, as a Product Designer II, where I'm leading the design of a mobile app that helps construction workers manage their tasks, documents, and compliance. I recently designed an end-to-end AI feature for the app and am currently managing multiple projects simultaneously. Previously, I worked at the New York Times as a Product Designer where I designed a 0-1 feature that reinforces Trust amongst the readers, redesigned a section of the New York Times' homepage that receives nearly 5 million views per day, and created a localized design system for the Articles team—the force that brings you all the New York Times articles. An MS HCI/d grad, Indiana University Bloomington gave me the opportunity to do a bunch of sponsored Product Design projects with Salesforce and Best Buy. A couple of my passion projects that I thoroughly enjoyed doing include designing a News Literacy Toolkit within Apple News and a Phishing Simulation Tool collaborating with Product Designers from the industry on both. My strongest suite of design skills include problem-solving; exploring new divergent ideas, converging and building iteratively for creating the optimum user experience; creating intuitive, engaging and visually appealing cross-platform interfaces through rapid prototyping; and presenting designs cross-functionally with clear articulation of design rationale; a strong understanding of different research techniques to glean data and distill insights; and collaborating closely with the engineers, product managers and researchers deploying the shared vocabulary. I’m passionate about designing products that empower users and boost businesses. I’m looking for Product Designer positions where I can deepen my understanding of business and technical feasibility by working closely with product managers to define requirements and identify opportunities and with engineers to ship high-quality products. I’m also looking forward to increased autonomy in responsibilities where I own design problems from initial concept through shipping and beyond. I believe such career goals will help me learn to proficiently leverage design for solving problems and shaping products (outcome) while understanding how design, business, and technology can effectively work in tandem (process). ## Work Experience ### Senior Product Designer @ ISN Jan 2025 – Present ### Product Designer II @ ISN Jan 2023 – Jan 2024 • Designed and shipped company’s first 0 to 1 AI feature – Toolbox Talks, that won 5 Gold Stevie Awards as the sole product designer, by closely collaborating with product managers, SMEs, developers and company leadership. Created low-fidelity designs, conducted testing with 6 users, created hi-fidelity prototypes for MVP, figured API errors, metric points, haptics and animation, resulting in 85% user adoption rate within first quarter. • Designed and launched Toolbox Talks v2 for Canadian market with localization features (location/language switching) and integrated audio player functionality, increasing international user engagement by 40%. • Designed and launched Toolbox Talks v3 featuring Attendee List creation, resolving technical constraints in real-time as lead designer to expedite development by 3 weeks and reducing post-launch bugs by 60%. • Designed and shipped 'Written Programs' feature with optimized task completion flow with a top menu for company/region selection and accordion pattern, reducing average task completion time by 45%. • Designed intuitive geolocation permission flows that balanced legal compliance with user experience, resolving bottom sheet implementation challenges and improving feature accessibility. ### Volunteer: Certified Meditation Instructor @ SKY Campus Happiness Jan 2024 – Present | United States Led an evidence-based SKY Campus Happiness Program for 30+ students at the University of Dallas, leading breathwork and meditation that improved focus, emotional regulation, confidence, and peer connection in high-performance academic settings. ### Product Designer @ The New York Times Jan 2022 – Jan 2023 • Re-designed a cross-platform storytelling format and proposed tap-stories for New York Times homepage which receives nearly 5 million daily views. • Developed the local version of primary design system, resulting in 70% increase in design consistency across platforms and sub-teams. • Conducted design pattern audit of media companies and proposed new interactions to improve discoverability and accessibility on NYT Video page. • Created 30+ mobile and web prototypes for the information modules within NYT articles that reinforce users’ trust in the company. • Coordinated with the engineering team to ensure the design was successfully implemented, resulting in reduced design-related bugs. ### UX Designer (Via University Collab) @ Salesforce Jan 2022 – Jan 2022 • Increased the click-through rate for Trailhead.com, Salesforce’s main LMS, from the main marketing site, resulting in 20% increase in lead generation. • Led a team of 3 UX designers to map business drivers, form design hypotheses, create prototypes and conduct usability testing for the web interface. ### UX Designer @ Indiana Institute on Disability and Community Jan 2021 – Jan 2022 | Bloomington, Indiana, United States • Pioneered the design and content for e-courses with 500+ enrollments per year, resulting in a 30% increase in course completion rates. • Systematized 14 years of quantitative research on course enrollments to establish the educational impact of the institute. ### UX Designer (Via University Collab) @ Best Buy Jan 2021 – Jan 2021 • Proposed a payment model re-design that would save nearly 20 minutes of a shopper’s in-store time by collaborating with Best Buy UX researchers. • Led a team of 5 UX designers to conduct research, generate ideas, create customer journey maps, storyboards, and conduct user testing. ### Architect @ .ULTRACONFIDENTIEL DESIGN Jan 2018 – Jan 2020 | New Delhi Area, India • Led a team of 3 designers to develop the design from concept to execution by coordinating with cross-functional stakeholders for multiple projects. • Led the market research to ensure product quality and budget optimization, resulting in a 15% reduction in material costs. ### Junior Architect @ r+d Jan 2018 – Jan 2018 | Gurgaon, India -Developed content for publication by writing project descriptions for 4 architecture projects of different building typologies – a private residence, a hotel, a hostel and an eco-resort -Resolved spatial and structural issues in the design of a 20,000 sqft large farmhouse by developing its 3D digital model, and implemented design modifications after conferring with the client for the tender stage ### Freelance Architect @ OR PROJECT Jan 2018 – Jan 2018 | New Delhi Area, India Complied with a short deadline by delivering an expeditious production of drawings for the construction of an airport store for an international brand of consumer goods ### Architectural Intern @ Anagram Architects Jan 2017 – Jan 2018 | New Delhi Area, India -Developed the design of a landscape-urbanism project for a national competition entry by creating presentation drawings and views -Conceptualized the design of hospitality spaces on a catamaran, with a built-up area of 7000 sqft, in coordination with buoyancy consultants, and computed the bill of quantities of materials and items for the same -Designed a variety of contemporary furniture – inbuilt, loose and bar seating, for a 180 people capacity fine dining restaurant ### Architectural Intern @ KENGO KUMA & ASSOCIATES Jan 2017 – Jan 2017 | Tokyo, Japan -Proposed and integrated design interventions in the prime spaces of a 40,000 sqft large Turkish museum of modern art, and a cafeteria in a Japanese hotel built for tourists of the 2020 Olympics ## Education ### Master of Science in Human Computer Interaction and Design Indiana University Bloomington ### Bachelor's degree in Architecture Guru Gobind Singh Indraprastha University ### Indian School Certificate in Science and Mathematics Methodist High School ## Contact & Social - LinkedIn: https://linkedin.com/in/sonal-jaiswal-8922aa173 - Website: https://www.sonaljaiswal.com --- Source: https://flows.cv/sonal JSON Resume: https://flows.cv/sonal/resume.json Last updated: 2026-02-23