# Sonal Chakrasali > Designer/Illustrator Location: San Francisco, California, United States Profile: https://flows.cv/sonalchakrasali You can see a selection of my work here: www.sonalchakrasali.com ## Work Experience ### Course Instructor @ UC Berkeley Extension Jan 2025 – Present | Berkeley, California, United States ### Senior Brand Designer @ Plasmidsaurus Jan 2024 – Present ### Designer and Illustrator @ Unknown Jan 2015 – Present | San Francisco Bay Area Working with companies and organizations to create meaningful, human, and approachable narratives with design. I've taken on projects ranging from doing user research and creating the core UX for a new app, to creating brand editorial illustrations, to designing veggie nuggets. I've worked with a lot of smaller teams and projects in their earlier stages, so I'm comfortable navigating ambiguity and helping focus big ideas. ### UX/UI Lead @ LOVE™ (Love.com) Jan 2022 – Jan 2022 As the founding product designer at this early startup, I helped conduct generative user interviews to help narrow down the problem space we were working in, as well as crafted the core UX. I also worked closely with an external agency to help bring the Love brand to life. When the brand style guide was delivered, I had the task of translating how it was applied to our product. ### Product Designer (Contract) @ Cat Person Jan 2020 – Jan 2021 I worked closely with a Product Manager and Engineer to help improve the website and conversion rates for this cat food subscription DTC startup. Projects that had a big impact included redesigning the meal plan quiz flow, the quiz results page, as well as a product detail page redesign. What I loved about working on this team was that everything was influenced by generative user research we did and every design was user tested before being rolled out. I also got to work on a small packaging design project for a trial food pack. ### Visual Designer and Illustrator (Contract) @ Impossible Foods Jan 2021 – Jan 2021 I worked as part of the brand and marketing team to help develop and execute on creative for everything from larger campaigns to more one-off tasks. More specifically helped with visual design on an earth day campaign called "The Birds and the Trees" and created the designs for a new veggie nuggets product. ### Art Director @ Lumos Labs (Lumosity) Jan 2019 – Jan 2020 | San Francisco Bay Area Worked as part of the brand studio team to help refresh our look and messaging across all our products. Our team included a design director, a motion designer, a brand designer, a copywriter and myself. The brand team was tasked with updating the Lumosity brand to bring freshness and life into it and reflect that we’re building new products and staying current. Our design challenge was to expand and articulate the Lumosity brand and prepare it for the future. ### Product Designer @ Lumos Labs (Lumosity) Jan 2018 – Jan 2019 | San Francisco, CA As the early product designer on the team, I helped launch Lumosity’s mindfulness app, Lumosity Mind, by working on user interviews and research, the core UX and developing the visual brand. I worked closely with a team of engineers, content creators, and product managers to bring this vision to life. ### Interaction Designer @ MakerBot® Jan 2014 – Jan 2015 | Brooklyn, NY Created compelling and consistent design treatments for interactive and print media from conception through completion. A project that I worked on that had big impact during my time there was a website redesign. ### Visual Design Intern @ BioLite Jan 2014 – Jan 2014 | Brooklyn, NY Assisted with creative assets and design production at this for-profit social enterprise that develops, manufactures and markets distributed energy solutions for off-grid communities around the world. More specifically I developed iconography, illustrations, and infographics that help tell the BioLite story. ### HCI Research Assistant @ Carnegie Mellon University Jan 2014 – Jan 2014 I helped design and run studies about human-computer interaction and behavior sciences, executed user testing, and I also helped design and set up the HCI research lab space for user studies and collaborative work. ### Product Design Intern @ Venmo Jan 2013 – Jan 2013 | New York, New York, United States Worked on a variety of projects at this startup, from creating iconography to conducting user testing sessions to creating an open source app to use with Venmo Touch. ### Stylist Intern @ ModCloth Jan 2012 – Jan 2012 | Pittsburgh, PA Worked with a team to grow and build an active community on ModCloth.com. I helped with the strategic marketing of products and community features by developing campaigns that proactively educate, inspire, engage, and delight users. ### Design Intern @ Ogilvy & Mather Jan 2011 – Jan 2011 Ideated and designed several packaging design projects at this advertising/ marketing firm. ## Education ### Bachelor of Fine Arts (BFA) in Design and Visual Communications, Photography Carnegie Mellon University ## Contact & Social - LinkedIn: https://linkedin.com/in/sonal-chakrasali-3771904b - Website: https://www.sonalchakrasali.com/ --- Source: https://flows.cv/sonalchakrasali JSON Resume: https://flows.cv/sonalchakrasali/resume.json Last updated: 2026-04-05