# Sonal W. > UX/UI Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/sonalw Sonal is self-driven and passionate UX/UI designer. She has 3+ years of experience in digital design. Her design thinking process is focused on user research, analysis, visual design and design iterations. Sonal frequently optimize user experience design solutions that are accessible, progressive and responsive to best meet customer and business goals. Her most recent work for MVP of JalTara app was a critical UX design iteration for OVBI, an overseas non-profit organization for a better India. Being part of 1150 volunteers targeting 7 countries and 28 cities helped her understand the global audiences, considering localization and translation needs and defining design solutions. • 3+ years of experience designing for large and notable web and immersive experiences • Specialization in modern UI • Rapidly iterate through multiple design solutions and versions • Expertise in end to end product design • Advocate user-centric strategies throughout design and content development process • Skilled in Sketch, Adobe creative suite (Illustrator, photoshop), InVision, Zeplin and project management software and reporting tools • Proficient in written and verbal story telling Sonal is looking for an opportunity where she can make a difference for people. Sonal is focused on staying up to date with latest design and technology trends and use her past experience to enhance and implement it on the future endeavor. ## Work Experience ### User Experience Designer @ Xoriant Jan 2021 – Present | United States I am involved in designing NetSuite compliant MVP of HSBC ERP App. My design process includes empathizing with the user through journey mapping, personas for better user experience. I have ideated the business requirements into interactive wireframe and also collaborated with the cross-functional team to take broad ideas for the development of the project. ### UX/UI Designer at Aloki Design @ Aloki Design Jan 2020 – Jan 2022 | United States ### UX/UI Designer @ Overseas Volunteer for Better India (OVBI) Jan 2019 – Jan 2020 | United States As a part of the OVBI team, I analyzed and evaluated the pains and needs of the farmers. I realized that there was an opportunity to create an app that will empower them to work for their betterment. The app will empower the farmers to build the water capacity pit and will allow them to add, log, and track their “water capacity pit” projects. Farmers can get connected to like-minded people and build the water network in the community. ### UI/UX Designer @ Designlab Jan 2017 – Jan 2019 The application is focused on providing a digital medium for people to log their travel experiences. Each trip experience can be stored in four categories like photos, videos, write diary and attractions. This enables the user experience of adding, searching, and revisiting the trips on the go. ### UI/UX Designer @ Designlab Jan 2017 – Jan 2019 The new design aims to address the missing tools needed to easily find a title. Currently, people have to browse randomly and hope they find what they are looking for. The new design proposes two filters, Genre and Sort by to address this usability problem. The Genre filter help decrease the browsing time and increase the viewing time which is important for the customer’s enjoyment. The secondary filter, Sort by aims to organize the results in a way that is effective for the customer. ## Education ### UI/UX Design Designlab ### Design 101 in Visual Design Designlab ### Bachelor of Architecture M.I.E.T. Engineering College ## Contact & Social - LinkedIn: https://linkedin.com/in/sonal-w-6b5b14199 - Portfolio: https://www.sonalwath.com/ --- Source: https://flows.cv/sonalw JSON Resume: https://flows.cv/sonalw/resume.json Last updated: 2026-04-13