Utilized Expo, Netlify, React, React Native, Javascript, and Node.js to build a native To-Do Application to be added to app library for sample applications built on DataStax AstraDB

Developed and presented two live workshops for 200+ developers (now 5000+ views and growing) to build applications on DataStax AstraDB, featuring the native To-Do List application, using StarGate APIs, including Document, REST, and GraphQL

Worked closely with the Engineering, Product, Content, Enterprise, and Sales teams to build new products & offerings, scope and test new website functionality, and scope and design layouts for new user workflows

Crafted product messaging for course overviews, blogs, email, organic social, paid social, paid media, landing pages, affiliates, design assets, PR, and more for each launch

Created sales enablement materials for Sales, Support, and the Call Center, including new Sales Scripts, Retention Scripts, Learning Maps for the entire catalog of degrees, product differentiators, service descriptions, and more

Partnered with Enterprise Sales Enablement for webinars, co-marketing campaigns, intelligence-sharing & more

Worked cross-functionally with the Product team to develop surveys for prospects and customers across their lifecycle; developing user personas based on interviews, survey responses, and product usage data

Created live and pre-recorded events including a live virtual conference, webinars, office hours, training sessions and more to educate students on career paths related to product releases

Writing Samples: strikedeck.com/, strikedeck.com/author/sonia/, strikedeck.com/how-to-hire-for-customer-success/

Crafted Sales, Support, & Product assets for internal & external use, including overviews, help documentation, press releases, case studies, and more; Conducted A/B testing on website to determine lead gen success of CTA resources

Designed website layout & wrote copy to reflect strategic positioning; Edited slide decks for investors and Enterprise Sales deals; Created bimonthly newsletter for customers & prospects including product updates & new features

Crafted messaging for paid ads on Google, LinkedIn, Quora, retargeting networks, and generated content for 50+ keyword based landing pages for SEM & SEO purposes based on go-to-market plan for Customer Success

Authored press articles for Forbes, Huffington Post, CMSWire, MarTech Advisor, LinkedIn, Kapost, Geehan Group, CustomerThink, Business2Community, Chargify, MarketingProfs, Sandhill & 10+ CTA resources for the website

Worked cross-functionally with Product Management & Engineering to eliminate product bugs; Implemented new 
features incl. a product tour, status tracking for workflows, streamlined menu bar, & standardized UI styling + graphics

Designed & wrote content for 60+ infographics; Redesigned Strikedeck company logo and brand & media guidelines

Organized monthly networking events for CS influencers with five recurring locations in the Bay, and four external; Managed Customer Success Network website and council