# Sonia Sierra Sillero > Product Design | Experience Strategy | Human-Centered AI | Futures Thinking | Innovation | Inclusive Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/soniasierrasillero I am a product designer & strategist with an MBA and 15 years of design experience, including the last 7+ focused on designing end-to-end AI-powered products. I specialize in end-to-end product design from concept to launch: blending user-centered design, business strategy, prototyping, futures thinking, and emerging technologies to accelerate innovation. Skilled at navigating ambiguity, I translate technical complexity into intuitive, future-ready experiences that drive adoption and impact, uniting cross-functional teams to align customer value with business goals. My driving force is to create experiences that empower everyone: reframing limitations as opportunities and pushing the boundaries of what’s possible. Hence why I constantly embrace change and experimentation! I genuinely love working with people, and I lead teams with empathy and authenticity. I thrive when I can collaborate with interdisciplinary teams of all abilities. And my superpower is bringing out the best in individuals! ## Work Experience ### Founder & Experience Designer @ Independent Jan 2025 – Present | San Francisco, CA Developing an original AI literacy curriculum, exploring how young children and caregivers understand, collaborate with, and build trust in AI through hands-on art and creative play to foster future-ready human capabilities. ### Member @ Women Defining AI Jan 2024 – Present A community that aims to level the playing field for women and non-binary individuals by closing the technology-gap at work, and changing who defines & leads the conversation around innovative technology, starting with generative AI. ### Sr. Experience Strategist, Core Product Strategy @ Sam's Club Jan 2024 – Jan 2025 | San Bruno, California, United States Leading the user experience strategy of the enterprise's internal product–enhancing their digital transformation by modernizing its tools and processes. We are focusing on products and technologies that enable our associates to better serve our members. ### Design Strategist Manager, Enterprise Data Experience @ Capital One Jan 2022 – Jan 2023 | San Francisco, CA Led vision, innovation, strategy, actionable insights, and roadmap planning to support enterprise data platforms and developer tooling across portfolios; end-to-end from 0 to 1. ### Sr. UX Researcher @ Charles Schwab Jan 2021 – Jan 2021 | San Francisco Bay Area Developed research strategy to create a new digital product experience to support the long-term investment goals of Schwab’s highest net worth clients ($1M+ investable assets) ### Design Strategist, Consultant @ Independent Consultant Jan 2017 – Jan 2021 | San Francisco Bay Area Clients: Google, Adobe, Tueo Health (acq. Apple), NeuroFit, TalentWell, Connected Camps, REBBL, Ceterix Orthopaedics • Conducted generative and evaluative research, synthesized insights into actionable frameworks, strategies, and designs • Redefined strategy and business models to create meaningful experiences • Established new processes to improve customer onboarding • Led design thinking workshops to solve product problems and spark innovation ### Design Researcher & Strategist, Consultant @ Nasdaq Entrepreneurial Center Jan 2019 – Jan 2019 | San Francisco, California, United States • Planned and conducted research, developed, and tested concepts to solve the talent gap between low-income students and tech startups • Synthesized research findings, recommended strategies, frameworks, rubrics, and tools to develop a new internship program for California Community Colleges • Identified key insights through in-depth interviews and quantitative methods ### Founding Design Strategist & Art Director @ At HUM (fmr. AVRIA) Jan 2018 – Jan 2018 | San Jose, California, United States Led design and experience strategy of artificial intelligence(AI) early-stage startup. ### Design Strategist Consultant @ Tueo Health Jan 2018 – Jan 2018 | San Francisco Bay Area [Acquired by Apple] Healthtech startup focused on monitoring asthma in sleeping children. ### Art Director & Visual Designer @ Thermo Fisher Scientific (LifeTechnologies) - The Agency Jan 2015 – Jan 2017 | Carlsbad, CA • Managed multiple projects, from initial pitch and concept to final execution • Collaborated with clients to drive growth across segment markets • Established and advocated for design guidelines promoting best practices • Led design ideation efforts to improve processes, and user’s product experience • Mentored younger designers and contractors to ensure design goals and quality ### Sr. Visual Designer @ TransPerfect Translations Jan 2010 – Jan 2014 | Barcelona Area, Spain • Owned schedules and projects for complex contracts from start to finish • Designed layouts for multi-language documents spanning 80 countries • Supervised visual formatting for highly demanding accounts • Managed up to 18 projects per day while meeting deadlines and maintaining quality Clients: Bayer, Calvin Klein, Coca-Cola, GE Healthcare, Harvard University, Hilton, IBM, Johnson & Johnson, Kodak, L’Oreal, Marriot, Maybelline, Merck & Co., Nestlé, Novartis, Oracle, Pfizer, Qualcomm, Quest Diagnostics, Sanofi-Aventis, and Stanford University ### Senior Graphic Designer & Marketing Manager @ Magserveis Jan 2009 – Jan 2010 | Barcelona Area, Spain • Drove 10% business growth by improving the design and customer experience from the physical store, to web optimization, and product placement • Managed and developed customer and supplier relationships • Worked with CEO to plan, develop, and execute marketing strategy (advertising campaigns and company events coordination) • Responsible for corporate branding, visual designs, and product photography ### Graphic & Web Designer @ CMedia2007 Jan 2009 – Jan 2009 | Barcelona Area, Spain • Developed multiple website designs and landing pages on a weekly basis • Created banners, headers, icons, logos, and flash animations for multiple websites • Assisted on a daily basis with website optimization–from photo retouching to HTML+CSS ### Visual Arts Teacher @ Vallès High School Institute Jan 2008 – Jan 2009 | Barcelona Area, Spain • Preparación de lecciones diarias, evaluación de trabajos, notas finales y tutorías tanto con alumnos como con padres. • Coordinación de 4 aulas de 3ºESO (23 alumnos aproximadamente por cada aula.) ### Graphic Designer @ Ingram Micro Jan 2007 – Jan 2009 | Barcelona y alrededores, España • Created online/offline communications: Newsletters, banners, magazines, posters, CDs, t-shirts. • Supported creation and execution of marketing actions to encourage employees/clients. ## Education ### MBA in Design Strategy California College of the Arts Jan 2017 – Jan 2019 ### MFA in Interdisciplinary Arts Education Universitat de Barcelona Jan 2008 – Jan 2009 ### Bachelor in Fine Arts Universitat de Barcelona Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/soniasierra - Website: https://soniasierra.com/ --- Source: https://flows.cv/soniasierrasillero JSON Resume: https://flows.cv/soniasierrasillero/resume.json Last updated: 2026-04-07