# Sonja Hernandez > Product brand design leadership at Adobe Location: San Francisco, California, United States Profile: https://flows.cv/sonjahernandez I currently lead the Brand design and the Icons design teams at Adobe, who create the product logos, splash screens, and the in-app workflow icons and illustrations that appear in all of Adobe’s products and are experienced by every Adobe customer. I also create environmental graphics and large-scale art pieces for Adobe offices around the world, and speak about creating and maintaining extensive brand systems at conferences and creative events. I teach Typography in the Graphic Design department at California College of the Arts. I love working with and enabling students and people of all creative levels to create their vision. I am open to collaborations on freelance projects. When I am not making things on the computer or with my hands, you will often find me practicing yoga, hiking the hills of Berkeley, or in search of a good cup of coffee. ## Work Experience ### Director of Design, Brand & Iconography @ Adobe Jan 2021 – Present | San Francisco, California, United States ### Senior Experience Design Manager 2, Brand, Icons, and EGD @ Adobe Jan 2020 – Jan 2021 | San Francisco ### Senior Experience Design Manager, Brand + Icon Design @ Adobe Jan 2018 – Jan 2020 | San Francisco ### Experience Design Manager, Brand + Icon Design @ Adobe Jan 2017 – Jan 2018 | San Francisco Bay Area ### Experience Design Manager, XD Brand @ Adobe Jan 2016 – Jan 2017 ### Lead Experience Designer, XD Brand @ Adobe Jan 2010 – Jan 2016 | San Francisco, CA Responsible for the desktop branding system for all Adobe products. This includes the design and execution for all product marks, app icons, filetype icons, splash screens and a multitude of other branded assets. Created the CS6 and CC identity system, the creative cloud and touch app marks, along with the system behind Marketing and Document Clouds. I am also involved in a few projects outside of the normal desktop brand work: - Art directed the packaging for Adobe's first hardware, Ink & Slide, and also supervised the press check. - Created several designs for environmental graphics in San Francisco, San Jose and Sydney offices. - Participated in a few creative ProBono projects - Started the MakeReady event series w/ Talin Wadsworth Recognition: Communication Arts, 2012 Design Annual for Branding - the CS6 Identity System Print Magazine, 2011 Regional Design Annual - Type Tools Poster ### Senior Lecturer @ California College of the Arts Jan 2017 – Jan 2020 | San Francisco Bay Area Teaching Typography 1 class in the Graphic Design department at CCA. ### Lecturer @ California College of the Arts Jan 2013 – Jan 2015 | San Franicsco Graphic Design Tools class (2013 - 2015) Also serving as the Technology Liaison for the Graphic Design department ### Freelance @ Freelance Jan 2005 – Jan 2014 Freelance Designer working on various personal and professional projects. Clients include: Broc wines, GoPro, GYST Fermentations restaurant, Minneapolis, independent film Sun Don't Shine, The Winery San Francisco, Tom Wait's Glitter and Doom Tour, 2008 ### Screen Designer @ Apple Jan 2009 – Jan 2010 ### Graphic Designer/Art Director @ Citizen Jan 2007 – Jan 2009 Branding and collateral creation for print including advertisements, brochures, posters, packaging and merchandise. Web site design featuring integrated google mapping technology, 3rd party hosting of content, Facebook Connect integration, content management systems, and a variety of other web 2.0 features. Clients included Amnesty International, USA Network, Mighty Leaf Tea, McKesson, WebEx/Cisco, Sustainable Brands, and San Francisco School Alliance. Won Best Entertainment Integrated ad campaign in the Internet Advertising Awards for USA network's, Characters Unite ## Education ### Graphic Design California College of the Arts ### Bachelor of Arts (B.A.) in Studio Art, Graphic Design & Multimedia Simmons University ### Certificate in Type Design in Type Design The Cooper Union for the Advancement of Science and Art ## Contact & Social - LinkedIn: https://linkedin.com/in/sonjahernandez - Portfolio: http://www.sonjahernandez.com - Behance: https://www.behance.net/sonjahernandez --- Source: https://flows.cv/sonjahernandez JSON Resume: https://flows.cv/sonjahernandez/resume.json Last updated: 2026-04-13